Freelancer profile translated to English.
Back to original languageAbout Maïssa
With over 15 years of agency experience, I now support established companies (VSEs-SMEs, mid-caps, and large groups) as well as growing startups and scale-ups who wish to gain visibility in the media, create conversations around their brand, and establish their leadership on their topics.
As an expert in media relations and editorial strategy, I connect organizations with journalists to enhance their reputation, establish their leadership on their topics, and create conversations around their brand.
My conviction: not all companies always have news to announce. However, all have a story to tell. The role of media relations and content is also to create the angles, narratives, and communication moments that allow them to exist in public conversation.
I also support leaders in their public speaking (interviews, media training, op-eds, LinkedIn) to build clear, credible, and impactful communication.
I also intervene in sensitive or strategic contexts to secure media exposure, prepare talking points, and coordinate communication.
Throughout my missions, I have worked with companies in various sectors: tech, fintech, industry, tourism, mobility, insurance, consulting, and consumer goods, with large groups, scale-ups, and startups.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- MB CommunicationSenior Consultant Media Relations, Content Creation, Executive LinkedInJanuary 2026 - Today (7 months)Paris, FranceI support communication and marketing departments, as well as executives, in structuring their visibility, positioning, and strategic communications.After 15 years in agencies, I now work with established companies, scale-ups, and growing brands that wish to gain visibility in the media, create conversations around their brand, and establish their leadership on their topics.My conviction: not all companies always have news to announce. However, all have a story to tell. The role of media relations and content is also to create the angles, narratives, and communication moments that allow them to exist in public conversation.Areas of intervention• Strategic diagnosis and clarification of reputation issues• Formalization of message platforms and structuring of brand narratives• Creation of editorial angles and storytelling to emerge in the media• Executive support (positioning, media training, preparation for sensitive situations)• Operational deployment of media relations: journalist targeting, angles, pitching, interview management• Creation of media highlights: studies, surveys, positioning statements, responses to current events or recurring themes• Production of high-value-added content (press releases, op-eds, expert reports, studies)Examples of interventions• Structuring a reputation strategy for a hyper-growth fintech: clarifying positioning, formalizing key messages, and supporting the CEO in his media appearances.• Creating storytelling and editorial angles for tech and B2C brands to gain media visibility and fuel media conversations.• Supporting an executive during a sensitive media sequence: preparing talking points, writing Q&As, and internal coordination.
- Agence WellcomAccount DirectorJanuary 2020 - December 2025 (5 years and 11 months)Paris, FranceClients supported:B2C: Carglass, Leetchi, Google, Xiaomi, Freenow, Recommerce, Allianz partners, Mondial Assistance, Macif, Axa, Drivalia...B2B: Qonto, Leasys, Figma, HighCo, Kolsquare, Daher, mc2i, IAC Partners...Project management and 360° coordination- Management of multi-channel campaigns (PR, social media, influence, events).- Budget and KPI monitoring, performance optimization, and service provider coordination.- Production of materials (videos, brochures, reports, sales support tools, presentations...).- Ensuring editorial and graphic consistency.Content production and editorial line- Writing various content (storytelling, reports, op-eds, articles, scripts, arguments).- Simplifying complex topics into clear and engaging messages.Media relations and influence- Design and deployment of B2C/B2B PR and influence strategies- Organization of press conferences, interviews, partnerships with content creators, and social amplification.- Crisis management: Statement writing, consulting, Q&A, media trainingEvents & special operations- Organization of trade shows, filming, press tours, and client events.- Logistical, editorial, and operational coordination with internal teams and service providers.Cross-functional coordination and management- Cross-functional work with marketing, digital, data, legal, and business unit management in regulated environments (finance/insurance).- Business development for the agency (responding to tenders)- Coordination of external service providers- Management of 4 to 6 people
- Agence WellcomSenior PR Consultant B2B/B2COctober 2016 - January 2020 (3 years and 3 months)Paris, FranceClient references: Tech/Marketing (Google, Brand & Celebrities) - Industry/Aeronautics (Carglass, Daher, Azur Drones) - Insurance (Entoria, Allianz Partners/Mondial Assistance, QBE) - Consulting (IAC Partners, Sadec-Akelys, Persona Courtage) - Retail (HMY, Groupe Beaumanoir)- Strategic advice: providing strategic and operational recommendations (prospects & current clients)- Media relations: identifying press opportunities, responding to current events, contacting key journalists, organizing interviews and press events- Content creation: press kit, press release, report...- Social media: managing Twitter and LinkedIn accounts, strategic advice to clients- Management and coordination: supervising and training 4 people/liaison with the creative studio and the digital department- Crisis management: Statement writing, consulting, Q&A, media training
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Education
- Master's Degree in Strategic Communication and Public RelationsNancy University2011Master 2 Communication stratégique et Relations Publiques
- Bachelor's Degree in Business CommunicationNancy University2009Licence Communication d'entreprise