Freelancer profile translated to English.
Back to original languageAbout Maïssa
Founder of MYA Business, an independent business strategy consulting firm.
My previous experience in sales and strategic management at Atida, one of Europe's leading online health/parapharmacy groups, taught me what makes a brand stay on course when the market shifts, and what causes it to deviate.
Today, I support SMEs and scale-up leaders in their structural decisions: positioning, channel choices, growth vs. margin. My approach: an honest external perspective that broadens the view without flattery and helps to make decisions.
No promises of quantifiable results. No over-selling slides. Reliable analysis at your service. I analyze, you decide.
Currently training at HEC Paris, Business Strategy program (June 2026). Primarily work remotely, based in Toulouse.
French
Native or bilingual
English
Fluent
Arabic
Basic
Remote only
Primarily works remotely
Experience
- MYA Business (SAS)Founder & Business Strategy ConsultantApril 2026 - Today (4 months)Independent business strategy consulting for leaders of SMEs (5-50 employees) and scale-ups. Four mission formats depending on the depth of need:• Strategic Diagnosis (2-3 weeks) — Quick external assessment of a situation: positioning, competitive dynamics, pain points, priority trade-offs.• Diagnosis + Quick Wins (3-6 weeks) — Full diagnosis + 2-3 prioritized and scoped actions, ready for execution.• Complete Business Strategy (4-6 weeks) — Structured strategic roadmap: segmentation, portfolio, scenarios, execution plan.• Implementation Support (minimum 3 months) — Monthly execution review, strategic adjustments, cold sparring partner for key decisions.Method: 4S (Specify > Structure > Solve > Scenario), TOSCA framing for input, reference analysis frameworks (5 Forces, Strategy Canvas, 7S, PESTEL, RBV/VRIST). Analyst posture: no promises of quantifiable results, no over-selling slides — an honest assessment usable for decision-making.Sectors worked in: DNVB clean beauty/hygiene, functional food and beverages, accessible premium fashion and lifestyle, creative agencies, independent specialized retail. Target: companies where a structural decision requires an honest external perspective.Systematic first free discussion to qualify the relevance of collaboration before any commitment.
- AtidaKey Account ManagerJuly 2023 - January 2026 (2 years and 6 months)Toulouse, FranceManaged a portfolio of 59 key accounts within one of Europe's leading online health/parapharmacy groups.· Analysis of sector dynamics and strategic reading of performance per account (positioning, product mix, growth levers)· Recommendations for trade-offs and portfolio prioritization (budget allocation, targeted action plans)· Negotiation of contractual frameworks and operational management of partnerships· Cross-functional coordination (purchasing, supply chain, marketing) to optimize product availability and demand coverage
- LTDRecruitment ConsultantMarch 2023 - May 2023 (2 months)Paris, FranceExposure to B2B sourcing and market analysis in a segmented market (telecommunications).· Mapping client needs in a defined geographical segment· Sourcing and qualifying profiles, connecting companies/temporary workers· Analyzing demand dynamics in the targeted sector
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Education
- Master in International BusinessESG Bordeaux2021Master en International Business Stratégie de développement en France et à l'international Négociation Business Plan Définition de cibles de clients (persona)
- Bachelor in Commerce and MarketingESG Toulouse2019Bachelor en Commerce et Marketing Analyse de marché Développement de stratégie commercial Prospection