Freelancer profile translated to English.
Back to original languageAbout Maï
Passionate about customer engagement challenges and creating unique experiences, I would be delighted to contribute to your future projects. With over six years of experience in managing 360° digital and retail projects within the luxury industry, I have developed sharp expertise in designing and implementing communication strategies, combining content creation and innovation.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- SephoraE-Commerce Product OwnerJune 2025 - Today (1 year)
- Deploy the vision and strategy of the "My Account & Post-Purchase" Product across our entire network.
- Build and prioritize the backlog, considering usage data, market trends, and business needs.
- Collaborate with Product Designers and Product Analysts to develop and improve our customer experience.
- Write and refine User Stories in relation to the agile team members.
- Define acceptance criteria in Gherkin format for each user story and validate the quality of deliverables.
- Define key success indicators with Business Owners and track their progress.
- Plan and prepare Sprints and Program Increments in accordance with company roadmap priorities.
- Participate in agile rituals (Daily, Backlog Refinement, Sprint Planning, Demo, PI Planning).
- Propose initiatives for the implementation of the product strategy with the Product Manager and other Product Owners.
- Support Business Owners in defining, clarifying, and prioritizing their needs.
- Promote new features to local teams by advocating for a core model approach.
- Eric BompardWW Social Media Engagement ManagerRETAIL (LARGE RETAILERS)April 2024 - April 2025 (1 year)Strategy | Clear redefinition of the 360-degree vision for social media and implementing a tailored content strategy per platform, aligned with the brand's specific objectives, adoption of processes across the scope, from brief to reportingContent management | Creating a consistent content calendar and managing posting to maximize engagement, editorial proposition that translates the elevation strategy without compromising performancePerformance Analysis | Regular monitoring of KPIs, with strategy adjustments based on data analysis and market trends.
- SAINT LAURENTProduct Owner | Digital Experience and InnovationNovember 2021 - March 2024 (2 years and 4 months)Paris, FranceDefine and implement digital strategies and innovative tools by aligning upstream insights with roadmap priorities, while managing workshops, budgets, and cross-functional collaboration to enhance client experience. Act as Product Owner for the Saint Laurent app using Agile methodology, overseeing development phases, QA, and content alignment with marketing and business goals.
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Education
- Master of Digital BusinessPSB Paris School of Business2019Master Digital Business
- BAC ES Economique et SocialLYCÉE ALAIN - LE VÉSINET2013BAC ES Economique et Social
Certifications
- IBM Product Owner Professional CertificateIBM2025
- IELTSBritish Council2015