Freelancer profile translated to English.
Back to original languageAbout Mailys
A graduate of a master's degree in "creative design branding" from Iscom Paris, I began working as a Strategic Planner in 2017.
After 6 years in design agencies, working on branding, packaging, retail, and volume issues, mainly in the cosmetics and luxury sectors, I have been freelancing since 2023.
I now support brands in beauty, luxury, and hospitality on positioning, branding, retail experiences, and the creation of trend books.
French
Native or bilingual
English
Basic
Can work on-site
Paris (up to 10km)
Experience
- Iconic RetailStrategic plannerFASHION AND COSMETICSSeptember 2017 - February 2023 (5 years and 5 months)Strategic recommendations.Responding to calls for tenders.Monitoring of graphic and sociological trends.Development of consumer profiles.Benchmark: Competitive analysis, brand and market analysis.Design Thinking & workshops: Organizing collective thinking sessions in workshop format.Copywriting: Editorial charter, brand discourse, and storytelling.Writing trend articles and a weekly newsletter.Creation of trend books.
- Little AgencyStrategic plannerFASHION AND COSMETICSSeptember 2017 - February 2023 (5 years and 5 months)Strategic recommendations, responses to calls for tenders, and competitive analyses. Monitoring of graphic and sociological trends.Writing trend articles and a weekly newsletter.Design Thinking: Organizing collective thinking sessions in workshop format.Copywriting: Editorial charter, brand discourse, and storytelling.
Reviews
Elodie
Planneur Stratégique - Elodie Roudil
Reviewed on 3/20/2026
I had the chance to collaborate with Maïlys on a brand identity and competitive intelligence creation project, and I am very satisfied with the result.
As a strategic planner, she quickly understood our needs and proposed truly relevant recommendations, perfectly aligned with our positioning. Her analyses are clear, structured, and bring real strategic value.
What also struck me was her professionalism and responsiveness throughout the mission. You could feel that she was truly invested in the project.
I recommend Maïlys without hesitation for any strategic planning, brand strategy, or competitive analysis mission.
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Education
- Master 2. Brand ManagerIscom2018Creative Design Branding