Freelancer profile translated to English.

Description

Senior UX Consultant and Product Experience Designer with over 20 years of experience in conceptualizing and designing digital products. I work at the intersection of UX Strategy, Experience Architecture, and UI Design – independently, without agency overhead, from the initial briefing to the final handover.

My clients are from the Automotive, Media, E-Commerce, Public Sector, and Financial Services industries – including Volkswagen, SAP, Allianz, Interhyp, ProSieben Sat.1, waipu.tv, and Ringier. I work both as an embedded designer in agile Scrum teams and as a strategic sparring partner for product and design managers.

What I bring:

UX Strategy & Experience Architecture – from problem definition to structural solutions

User-centric Concept & UX Design – Flows, Wireframes, clickable prototypes in Figma

UI Design & Design Systems – scalable component libraries and company-wide design workflows

Art Direction & Visual Design – consistent design across all digital touchpoints

Agency Management & Review – Briefing, evaluation, and refinement of external UX/UI deliverables

Interim Design Lead – operational design leadership for relaunches, growth phases, and team building

Scrum & Agile Product Development – extensive experience as a designer in cross-functional teams

WCAG & Accessibility – implementation of compliant designs for authorities and public clients

Tools & Methods:

Figma · Framer · Sketch · Principle · Adobe Creative Suite · Prototyping · Design Sprints · Usability Testing

Industries:

Automotive · Media & Streaming · E-Commerce · Financial Services · Public Sector & Authorities · Healthcare · Software & SaaS · Sports & Entertainment

Project Types:

Web Applications · Mobile Apps (iOS/Android) · Design Systems · Corporate Websites & Relaunches · Dashboards & Data Visualization · B2B Portals · Marketing Landing Pages · E-Commerce Shops

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

Exaring AG - waipu.tv
Freelance UX / UI Designer
PRESS AND MEDIA
July 2025 - January 2026 (6 months)
München, Germany
UX & UI design for the waipu.tv web app – from the conception of individual features to the design implementation in Figma. Building a custom UI library as a scalable foundation for consistent design across all touchpoints. Conception and design of marketing landing pages and product pages to support campaigns and product communication.
App Design UX/UI Design User Experience Design User Interface Design Design System
]init[ AG
Freelance UI Consultant
PUBLIC SECTOR
June 2024 - March 2025 (9 months)
Berlin, Germany
UX consulting, art direction, and UI design for the relaunch of the NABU website (Nature and Biodiversity Conservation Union Germany) – from conception and design implementation to final handover in Figma. Concurrently, conception and UI design for several government and ministry projects, including BMI, HZD, and BMFSFJ – with a special focus on accessibility, WCAG compliance, and the specific requirements of public clients.
User Interface Design UX/UI Design User Experience Design Adobe Creative Suite Design System
David + Martin
Freelance Figma Consultant
DIGITAL AND IT
March 2024 - April 2024 (1 month)
München, Germany
Figma expertise and development of a structured component library for SEAT and CUPRA – serving as a scalable foundation for the production of landing pages and online advertising materials. Additionally, initial setup and structuring of the David + Martin agency's Figma account, including definition of workflows, file structures, and naming conventions for efficient cross-team collaboration.
User Experience Design Design System Consulting User Interface Design Figma