Maike Gilberg

For the nature deco retailer NaDeco, I had the opportunity to design packaging for a special meditation incense set.

The set includes a beautiful abalone shell as an incense burner, two incense bundles, and a feather – perfect for enhancing meditation or yoga practices.

The design needed to create a strong sense of individuality and high recognition value, align with the NaDeco brand, and emphasize the product's high quality.

This led to the idea of using a modern, generous illustration – one that gives the packaging individuality and guarantees good recognition through its color contrast.

At the same time, it should convey the uniqueness of the abalone shell and the atmosphere of the incense products.

This evolved into abstract, modern illustrations in the style of Mid-Century Organic Forms. They are formally inspired by the organic works of Henri Matisse and evoke associations of seaweed – referencing the sea – or herbs like sage, one of the main ingredients in the incense bundles.

The soft curves in which the abstract plant forms move also suggest associations with smoke or water.

The driving school 'neo' from Lüneburg stands for a new understanding of learning and driving – empathetic, patient, and very close to people.

It's not just about teaching students to drive, but about sending them out into the world as safe and confident drivers.

From the beginning, it was clear: topics like speed or velocity play no role in this brand world. Instead, the design should convey closeness, trust, and calmness – values that shape the character of the driving school.

This resulted in a likeable, flowing logotype that makes the brand's attitude visible. It appears friendly and approachable, yet remains clear and recognizable – and can be flexibly used across all media.

With 'Beach House Service,' my client, Mr. Leihberg, realized his long-held dream of a caretaker business.

Mr. Leihberg wanted the logo for his caretaker service, which focuses on the Lübeck Bay region, to convey an atmosphere of beach and vacation rather than the typical craftsman image. He emphasized that it should symbolize the good times his clients have at the beach – sun, lightness, and relaxation – while he takes care of the properties.

The result is a very special logo that, with its suggested roof shape, highlights the functional aspect, while the script font and the yellow dot, representing the sun, evoke the beach ambiance.