Freelancer profile translated to English.
Back to original languageAbout Maike
Senior Marketing Lead with over 18 years of experience in taking over, structuring, and scaling complex performance campaigns. I combine operational depth (Google Ads, Meta, Native, GEO) with strategic management and build marketing setups that grow predictably.
Selected mandates from B2B and B2C, DACH and international: ADS-TEC Energy & IIT, IBT Transport, Shape Republic (Interim Head of Performance Marketing), Sonova, Syntegon, Razor Group, Ydeon GmbH, Sachsenlotto, Kindernothilfe, statutory health insurance, statutory accident insurance, LLG Luxury Goods (scaling to 15+ countries with a seven-figure monthly budget).
My focus areas
Taking over and restructuring complex performance setups
- Strategic marketing consulting for management and marketing leadership
- Multi-market scaling and internationalization
- Google Ads, Meta Ads, Native Advertising (Taboola, Outbrain)
- GEO (Generative Engine Optimization) and AI Visibility
- Tracking, attribution, and reporting (GA4, GTM)
What sets my work apart is the combination of operational depth – I can dismantle and rebuild any setup myself – and a systemic perspective that makes performance marketing a predictable growth driver.
- MBA (AMBA accredited)
- AI Manager IHK
- Certified Translator
- Google Partner
- Fluent in German, English, Spanish
German
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Basic
French
Basic
Italian
Basic
Can work on-site
Stuttgart (up to 50km)
Experience
- AIM Internet MarketingFounder and Managing DirectorDIGITAL AND ITFebruary 2010 - Today (16 years and 6 months)Buenos Aires, ArgentinaFounder and Senior Performance Growth PartnerBuilding and developing a performance-oriented boutique agency with a focus on structured and scalable growth models in the B2B and B2C sectors.My role evolved from operational campaign management to overall responsibility for performance systems, team structure, and business development.Areas of ResponsibilityConception and management of integrated performance marketing architectures across Google Ads, Paid Social, Amazon, Bing, and Native AdvertisingLinking strategy, campaign management, and tracking structures into measurable acquisition systemsDevelopment of data-driven growth logics based on market and competitor analysesBuilding scalable agency processes, including central coordination and quality assuranceLeading and developing an intercultural team of up to 12 employeesDirect collaboration with management and marketing executives to prioritize investments, performance steering, and profitabilityOverall entrepreneurial responsibility for positioning, client development, budget management, and economic performanceSuccessesBuilding a structured performance organization with clear role distribution and measurable accountabilityDeveloping long-term client relationships in complex B2B and B2C marketsManaging and strategically controlling marketing budgets of up to USD 2 million per month
- Wolter E-Marketing GmbHPerformance Marketing ConsultantDIGITAL AND ITMay 2024 - Today (2 years and 3 months)Neuhausen auf den Fildern, BW, GermanySenior performance responsibility for complex B2B companies in an international environment. Development and management of Google and YouTube campaigns with a clear focus on structured lead generation, measurable business goals, and sustainable performance scaling.
- Sonova GroupPerformance Marketing ConsultantJanuary 2023 - March 2024 (1 year and 2 months)Performance Marketing ConsultantOperational performance marketing support within an international corporate environment.Responsible for setup, management, and optimization of Google Ads campaigns with a strong focus on performance efficiency, lead generation, and measurable ROI.Key responsibilitiesHands on campaign management and continuous optimizationBudget monitoring and performance improvementImplementation and refinement of tracking and conversion structuresPerformance reporting and KPI analysisCollaboration with internal marketing teams to ensure alignment between campaigns and business objectivesThe role was execution focused, ensuring stable performance and continuous improvement within a structured corporate setup.
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Education
- MBAUniversidad Torcuato di Tella2009Master of Business Administration
- Certified Translator German-English-SpanishRuprecht-Karls-Universität Heidelberg2007Diplom Übersetzungswissenschaften Deutsch-Englisch-Spanisch, Wahlfach BWL