Freelancer profile translated to English.
Back to original languageAbout Maieul
Hello 👋
My name is Maïeul, and I am a Freelance Copywriter / Web Writer. I help you write clear, engaging content aligned with your Tone of Voice: optimized product sheets, articles, scripts, posts, or press kits.
Trained in communication, with solid experience at Decathlon (Caperlan) and Orange, I combine editorial rigor, a sense of message, and a fine understanding of brand challenges.
My goal? To put the right words on your offers, strengthen your image, and speak accurately to your target audiences.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Strat&CopyCopywriterApril 2025 - Today (1 year and 4 months)Freelance copywriter, I help companies create clear, engaging content aligned with their identity. From optimized product sheets to in-depth articles, I combine editorial strategy and SEO mastery to enhance your offers and strengthen your communication and online presence.
- DecathlonCopywriterRETAIL (LARGE RETAILERS)October 2024 - April 2025 (6 months)Cestas, France
- Writing marketing and technical content for product sheets (fishing gear, accessories, technical clothing)
- Creation of clear, educational, and engaging texts for an optimized user experience on Decathlon.fr
- Application of brand editorial strategy (tone, language level, UX guidelines) to ensure cross-channel consistency
- Direct collaboration with product managers and product engineers for writing the new collection catalog (Caperlan catalog 2025)
- Participation in structuring content for SEO (optimization of tags, keywords, semantic relevance)
- Participation in the design of scripts for short video formats
- Writing a press kit related to the Decathlon stand for the National Fishing Festival
- ORANGEApprentice Communication Project ManagerTELECOMMUNICATIONSSeptember 2022 - September 2024 (2 years)Paris, France
- Creation of internal content (newsletters, HR memos, emails > 6,000 employees)
- Writing high-stakes documents for managerial communication
- Facilitation of in-person events and writing of associated materials
- End-to-end management of editorial projects with multiple internal stakeholders
- Conducting informational monitoring, useful for strategic writing
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Education
- Master's Degree in Communication and Project ManagementParis VIII University2024Ce master forme des professionnels capables de concevoir, piloter et déployer des projets de communication numérique dans des environnements complexes et collaboratifs. Compétences développées : stratégie de communication digitale, gestion de projets (méthodes agiles, planification, coordination d’équipes), rédaction et conception de contenus multimédias, UX design, ergonomie web et culture numérique, analyse des usages et des outils numériques (réseaux sociaux, CMS, plateformes collaboratives). Ce parcours m’a permis d’allier rigueur méthodologique et créativité éditoriale, avec une vision globale des enjeux de la communication digitale : de la stratégie à la production de contenu, en passant par la coordination d’acteurs.