Freelancer profile translated to English.
Back to original languageAbout Maica
I am an organizational consultant, change agent, facilitator, and trainer. Border-straddling, hybrid, and holistic to the core. I specialize in corporate cultural change processes towards Agile and Lean approaches. I help organize high-performance self-managed teams that can improve processes, eliminating waste (everything that does not add business value) to improve company results and viability.
I come from the Social Sciences field, where for over 20 years I have managed innovative social intervention and participatory research projects. I am convinced that we need to bring tools and concepts from this field into the world of business and engineering, because in the end, everything is about people and because people are social and adaptive beings.
Around 2010, I discovered Agile methodologies and began helping different companies (from startups to large multinationals) in their cultural transformation, which allows me to apply my knowledge in project management, leadership, and corporate culture to the creation of highly competitive software products developed by motivated teams and individuals.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Sevilla (up to 50km), Madrid (up to 50km), Málaga (up to 50km)
Experience
- FreelanceAgile & Lean CoachMarch 2013 - Today (13 years and 5 months)Sevilla, SpainDigital Transformation, Agile, Scrum, Lean, Kanban, Product Strategist, UX research, high performance teams, leadership, enterprise culture.
- FreelanceTrainerOctober 1997 - Today (28 years and 10 months)Sevilla, SpainI am a trainer validated by the Community of Madrid. My experience as a trainer and facilitator includes different formats and subjects, among which the following can be found: Facilitator of the Open Space format for more than ten years. Agile methodologies and teamwork. Social skills and conflict resolution. Gender and rurality. Project management. Sociocultural animation and group dynamics. Participation and associationism. Creative and playful workshops.
- iLOLdigital (Comunicación Digital)Digital Product StrategistApril 2018 - January 2025 (6 years and 9 months)Madrid, SpainDigital strategy, influencers strategy, data projects, digital project manager, digital services design (e-commerce, digital business or new digital process), results performance and digital transformation process.
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Education
- Master's Degree in Research, Management, and Local DevelopmentComplutense University of Madrid2000
- Specialist in Participatory Research and Local ManagementComplutense University of Madrid1997