Mai Bruun Poulsen

Clients: Monks Agency (for Decathlon United) • Double 2 (for Audi France) • Kawaa (solidarity venue) • Lazetnic

● Client relationship management: managing and anticipating needs, building trust, and continuous alignment with business objectives

● Complex multi-market and multi-team project management: monitoring priorities, meeting deadlines, and budget management

● Process optimization and operational excellence: workflow audit and implementation of optimized processes

● Structuring key account management tools and resources to facilitate project management, team coordination, and client visibility (planning, operational monitoring, performance, reporting)

● Social media transformation:

○ Rationalization of ecosystems and clarification of roles per platform

○ Definition of a global/multi-market operational social media strategy (governance, KPIs, organizational recommendations)

○ Support for teams in change management: practical guidelines and workshops for the execution of ecosystem transformation (setup, migration, and archiving of accounts, communication plan).

● Development and co-construction of comprehensive guidelines (creative, editorial, and operational) to harmonize practices and ensure international consistency

● Management, supervision, and coordination with creative, strategic, data, influence, and paid teams to ensure smooth and high-quality delivery, training of community managers and junior profiles

● Definition and implementation of social media strategy and editorial plan

● Translation for France Télévision Magazine TV "Nous les Européens"

● Children's book translation (French to Danish): "Petit renne a peur de tout", by Hoffmann-Schickel & Sukys

● Video content translation (Danish to French) for the Mesterlaere platform

● Client support on retainers and activations - definition and deployment of editorial content strategies as a common thread and one-off brand experiences

● International coordination and management

● Social media management and animation

● Analysis and performance monitoring

● Development and implementation of guidelines for markets

Portfolio of international and French clients across a diversity of brands: Essilor Global • Groupe Renault • Accor Group • Klorane • Lotus Hygiène • Uber EMEA • Motul • Groupe ADP (Paris Airports) • Deezer • Alliance Renault–Nissan–Mitsubishi • Marcel, citizen VTC • COURREGES Parfums • Novotel Global • Pernod Ricard MENA • Monnaie de Paris