Maia Pierre

For the Miss Dior exhibition at the Fosun Foundation (Shanghai), I was responsible for the art direction and audiovisual editing of the Ribbon Video, an immersive installation projected in a spiral within a monumental corridor. I designed the storyboard, defined the creative principles, and selected sequences from Miss Dior advertising campaigns to transform them into an immersive work lasting 3 to 6 minutes. My role involved resolving several constraints: adapting short, low-quality videos for a monumental display, slowing down and pacing the images to create a fluid continuity, and finding a balance between the presence of the muse and a more abstract, sensory approach.

In collaboration with WB Immersive, the architectural firm OMA, and the Dior team, I managed creative exchanges, anticipated technical constraints related to projection (floor/ceiling junctions, visual continuity), and supervised adjustments during installation. The result: a harmonious and inspiring audiovisual experience, true to the Dior universe, offering visitors a poetic and memorable immersion.

Animation of the artist's illustrations + sound design

This collaboration established the artist in the world of digital art

↗ visibility on social media (Instagram, Facebook x5)

Projects realized:

- Advertising campaigns for luxury brands (reels, website assets)

- Projections during exhibitions and in store windows

- Classical music videos and live video for a concert

- Augmented reality greeting cards for Les Éditions du Désastre

- Augmented reality cover for Flow magazine

Client references:

Rolex Japan - Bernardaud - Lenôtre - Bambi - Evian Resort Seuil - Delachaux & Niestlé - Les Éditions du Désastre Spécimens - Liberty Universe

https://michaelcailloux.com/motiondesign

Client: ORANGE

Creation of 4 internal explanatory videos for employees.

Goal: Explain and teach employees how to invest and place their money.

- Illustrations of characters and backgrounds

- Graphic design of explanatory boards

- Storyboard based on the script

- Character animations synchronized with voice-over

- French subtitling