Freelancer profile translated to English.
Back to original languageAbout Maialene
Welcome to my profile!
Passionate about brand strategy, marketing strategy, and communication with a strong appetite for digital, I enjoy helping brands or companies evolve through an adapted strategy and a precise and coherent action plan.
Here are the areas where I could help you:
- Brand Strategy: positioning, target audience, marketing and communication strategy, definition of a detailed step-by-step action plan
- Branding: market research, benchmarking, work on brand identity, brand image management with the defined target audience
- Communication Strategy: identification of relevant communication channels and recommendation of an action plan
- Digital Communication:
- Focus on social media, content creation, communication planning, community development
- Blog, article writing
- Emailing campaigns, newsletters
For more details, I invite you to discover my various experiences listed below.
My preferred sectors: wines & spirits, digital, fashion, travel, tech.
However, I remain open to any sector, depending on the project.
Are you looking for someone who can advise you and propose the best marketing strategy to ensure the success of your project while respecting your vision? I would be delighted to help you and leverage my creativity and analytical skills!
Feel free to make first contact with me. I would be very pleased to discuss with you, listen to your challenges, and make you a proposal tailored to your needs and budget.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km), Bayonne (up to 30km), Lorient (up to 20km)
Experience
- NSG VINSMarketing ManagerWINE AND SPIRITSFebruary 2021 - August 2022 (1 year and 7 months)Nuits-Saint-Georges, FranceMarketing Manager for Domaine MIA (Burgundy) and Château Pech-Latt (Corbières), part of the NSG VINS group• Strategic Marketing: restructuring of the offering, enhancing the value of the estates, creation/overhaul of brand identities, packaging, relations with various partners (agencies, suppliers, ...)• Digital and Press Communication: creation of new websites/social media, social media management, sponsored posts, influencer partnerships, advertising in specialized press, ...
- Dans le Verre de MaiaWine BloggerWINE AND SPIRITSJanuary 2019 - Today (7 years and 4 months)Bordeaux, FranceCreation of a wine blog and Instagram account.Created out of passion and a desire to share my knowledge and discoveries about wine, and also to connect with a community around a common interest.- Creation of a unified visual identity for the blog and Instagram account: logo, blog, gifs.- Definition of an editorial line- Creation of regular content and posts- PartnershipsEngagement rate of 18%+30% followers/month
- Maison Bertrand RavacheMarketing OfficerWINE AND SPIRITSSeptember 2019 - January 2021 (1 year and 4 months)Saint-Émilion, FranceWine trading company based in Saint-Emilion.Marketing and communication missions related to brands:- Management of the company's digital communication, highlighting our brands: content creation for social media, post scheduling, management of sponsored posts and influencer partnerships- Work on the company's brand portfolio: management of existing brands, strategic thinking on new products and packaging.- Management of packaging developments (new brands or updates to existing brands) with various partners: graphic designers, printers, glass manufacturers, capsule suppliers, cardboard manufacturers.- Development of sales arguments and visual materials for each brand.- Press relations.
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Education
- Master's in MarketingKedge Business School2019Master Programme Grand Ecole Spécialisation en Marketing, Branding et Communication Cours complémentaires de Wine Marketing. Mémoire de recherche sur la gestion de l’image des marques des producteurs de vin français grâce aux outils digitaux
- Bachelor of Global BusinessCoventry University2017Bachelor of Arts Global Business (Licence Commerce International) - Business Strategy - Marketing Strategy - Finance - Human Resources Management