Freelancer profile translated to English.
Back to original languageAbout Maïa
Experienced digital project manager, for 6 years I have been leading the design of websites and marketing content strategy for players specialized in optics and hearing care. My expertise covers complete digital project management: from optimization to the creation of targeted campaigns, including AI-driven process automation and training teams on digital tools.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 10km), Paris (up to 20km)
Experience
- Auxane ConceptDIGITAL PROJECT MANAGER AND DISTRIBUTOR BRAND MANAGERDIGITAL AND ITJuly 2019 - March 2026 (6 years and 8 months)Villeurbanne, FranceDigital project management for optics and hearing care players:- Design and management of websites (WordPress, HTML/CSS). Ex: Audition Conseil France, Lunettes Originales, Mes Nouvelles Lunettes, Optique Web Services, Audition Web Services...- Social media management and advertising- E-commerce (e-shop, landing pages...)- Google My Business optimizationDistributor brands:- Liaison with marketing teams- Updating brand pages to ensure optimal visibility- Visibility of campaigns on websites and drive-to-storeAI-driven process automation to optimize productivity.Training teams on digital tools.Analysis of emailing campaign performance (open rates, clicks) via Mailjet.
- ONG Handicap InternationalINTERNAL COMMUNICATIONS MANAGERCIVIC AND SOCIAL ORGANIZATIONSMarch 2019 - July 2019 (4 months)Lyon, FranceDesign of communication materials (e-learning videos, visuals, reports) for the deployment of a new HRIS tool.Organization of internal events (information meetings and/or training sessions).Editing of institutional videos for awareness campaigns.Management of an intranet (HInside) accessible to all French and international employees.
- ONG Handicap InternationalMOBILIZATION NETWORK MANAGEMENTCIVIC AND SOCIAL ORGANIZATIONSJanuary 2017 - November 2017 (10 months)Lyon, France- Relations with volunteer coordinators in France and organization of awareness campaigns.- Event communication: Content creation (videos, visuals) and public awareness.- Implementation of actions in support of Handicap International: fundraising, Shoe Pyramids, cultural and sporting events (Foire de Lyon 2017, La Tower Run vertical race at Tour Incity, Exhibition Place Bellecour: 6 years of the Syrian conflict, 24 hours of INSA, Sport Ensemble...).- Awareness-raising among various audiences.- Communication and video editing.
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Education
- Professional Bachelor's Degree in Post-ProductionUniversité Lumière Lyon 22015
- Bachelor's Degree in Performing Arts: ImageUniversité Lumière Lyon 22014