Freelancer profile translated to English.

Description

I work with SMEs & large accounts B2C and B2B2C on the following topics:

1️⃣ STRATEGY — create a strong and engaging brand universe

⦿ Brand Platform

⦿ Customer Journey Map

⦿ Social Media Strategy

⦿ Audit & Trend/Competition Analysis

2️⃣ PRODUCTION — support you and simplify the deployment of your strategy

⦿ Freelance CMO

⦿ Creation of print or digital content (welcome booklet, flyer, presentation, etc.)

⦿ Newsletter and marketing automation

⦿ Website

⦿ Training your teams on social media (Qualiopi certified ✅)

⭐️ Depending on your needs, I assemble a tailor-made team to manage your project in 360° (Artistic Director, photographer, webmaster, copywriter, etc.).

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Graduated from HEC Paris, I joined the My Little Paris group in 2014 to develop the Edie & Watson brand. Thanks to the implementation of awareness and acquisition levers, sales took off (x300) and the community grew from 10K to 80K people in 3 years.

In June 2018, I decided to share my expertise in Marketing / Communication and Social Media. My entrepreneurial experience allows me to understand your needs and expectations well and to have a realistic and ROI-driven approach in my recommendations.

In parallel, I created the project "ensemble". It is a new kind of brand that aims to help associations through high-end Made in France candles. In 5 months, "ensemble" relies on a community of 5000 people, obtains about ten press features (Elle, Glamour, Usbek and Rica etc.) and has a distribution network of 9 stores in France and abroad (Citadium, The Cool Republic, Frankie Shop, Ludwig Beck etc.).

Languages

English
Fluent
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 1er Arrondissement (up to 50km)

We Are Ensemble
Founder
CONSULTING AND AUDITS
June 2018 - Today (8 years)
Paris, France
We Are Ensemble supports you in:
👉🏻 improving & managing your Brand Strategy | Social Media | Newsletter | Content Creation | Social Ads | Website

⭐️ Clients: Homeland, Cultur'in the City (Wonderbox), Delicorner, Mon Concept Habitation, Popmyday, Luko, Vollenweider Chocolatier, Peachy App, Tardy Eyewear and more!
Marketing Communication Strategy Webmarketing Social Media Business Strategy Advertising Social Media Training Editorial Strategy Showcase Website
ensemble
Founder
E-COMMERCE
August 2018 - Today (7 years and 10 months)
Paris, France
Collaborative project to better understand and help local associations. Each quarter, "ensemble" supports an association 1°) Through its communication, by publishing careful and optimistic reports on the association's stakeholders & beneficiaries 2°) Financially by donating 10% of its sales to fund a specific project.

In 5 months, "ensemble":
- has been featured in about 15 press articles (Elle, Glamour, Usbek & Rika, My Little Paris etc.),
- has a network of distributors in France, UK, Germany, and the US
- has over 4000 followers on Instagram.

Join the movement: www.we-are-ensemble.com!
Business Strategy Web Copywriting Community Management E-commerce Press Relations Instagram Writing Product Management Communication Strategy Webmarketing Strategy Sales Strategy Editorial Strategy Positioning Strategy
My Little Paris
Co-Founder Edie & Watson
E-COMMERCE
May 2015 - May 2018 (3 years and 1 month)
Paris, France
Development of the "Edie & Watson" private label for the My Little Paris group. Creation & management of the brand's universe (brand platform, tone of voice, etc.), its global branding & acquisition strategy (web & retail), and content writing (social media, emailing, web, etc.)
Business Development Business Plan Web Copywriting Marketing Communication Finance Social Media

Frédéric

Homeland

Reviewed on 9/6/2022

We are delighted with Maïa's excellent support on our marketing strategy/branding challenges. She helped us establish a brand platform and our various personas in a very professional, structured, and creative way. She also brilliantly supports us in our content strategy and social media, has helped us structure our marketing team's calendar and reporting, and is always available and provides good advice on all our cross-functional marketing considerations. We can only highly recommend her services and are available if further feedback is needed!