Freelancer profile translated to English.

Description

Helping to clarify a message, structure an identity, and strengthen the impact of a brand or project — from strategy to creation.

🎨 I am Maia, an Independent Art Director & Graphic Designer Brand Designer. I support brands and organizations in building their identity and communication to gain coherence, visibility, and impact.

🎯 EXPERTISE :

— Brand & communication strategy: positioning, storytelling, values, global coherence, communication plan

— Branding & visual identity: creation of brand universes, logos, graphic systems, print & digital materials

— 360° art direction: coherent deployment across all media (print, digital, retail, signage, campaigns, shoots)

— Structuring & support: emerging or established brands, differentiation, influence

— Transmission & training: graphic design and art direction (LISAA, Sup de Com Lille, Article 1, 100,000 entrepreneurs)

👩‍💻 SERVICES :

— Communication strategy

— Branding & visual identity

— Art direction & visual systems design

— Print, digital, retail & signage materials

— Content creation & campaigns

🧾 APPROACH :

A strategic, aesthetic, and global vision to build strong, coherent, and memorable identities.

💻 WHY WORK TOGETHER?

A strong identity is built with meaning and coherence: I combine strategy and creation in art direction, branding, and communication to bring clear and impactful visual universes to life, serving a legible, coherent, memorable brand image, and a reinforced positioning.

🤝 REFERENCES :

Albéa, Groupe SEB, Rowenta, Moulinex, Petit Bateau, Lisaa Paris, Atelier Particulier, Evolen, Association Vélocité Bordeaux, CL Photobooth, Quintal, Asociation Cercle Historique San Martin, Liv'Art Event, Mamini, Anthéa Nails, Viajes Denisse, Article 1, Association Les Enfants de Tamar, Restaurant Le Grand Bleu

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Rivages Propres
Communication and Outreach Officer
ENVIRONMENTAL
June 2025 - December 2025 (6 months)
Boulogne-sur-Mer, France
Strategy & Management

- Participation in defining the communication strategy with the Director and President.
- Implementation of internal and external communication actions to promote projects and enhance the association's visibility.
- Coordination and management of the editorial calendar for print and digital media.

Content Creation
- Design and production of editorial and visual content: articles, newsletters, institutional materials, social media content.
- Graphic design of print and digital materials: posters, flyers, welcome booklet, merchandise, internal newsletter.
- Social media management and KPI analysis.
- Photography and video production to document and promote the association's work.

Internal Communication & Project Promotion
- Promotion of actions and projects through various formats: internal newsletter, press review, institutional materials, and digital content.

Awareness & Events
- Organization and facilitation of 7 beach clean-up operations for diverse audiences (school groups, young offenders, vulnerable individuals).
- Creation, organization, and facilitation of a stand in less than a week for the "Course des Caps" in Boulogne-sur-Mer in June 2025.
- General Assembly: creation of the activity report with the entire team (director, integration officers, assistants, accounting team, managers, and technical supervisors).
- Opening of the "Quai en Boulonnais" shop: collaboration with the managers of 4 associations and the communication officer, visual identity design, creation of window decals, and shop window decoration.
- Christmas Tree event: Creation and production of the year-end video in collaboration with the communication officer who replaced me.
Communication Strategy Event Management Art Direction Social Media Communication Workshop Facilitation
Carnet Austral
Founder & Independent Art Director
October 2023 - Today (2 years and 9 months)
Paris, France
Carnet Austral — Art Direction & Brand Strategy Studio

- Communication strategy & brand positioning: defining key messages, structuring communication, and supporting organizations in the coherence of their image and materials.

- Art direction & brand identity: design of visual identities and print, digital, and event communication materials.

Production of institutional, marketing, and event materials and systems for companies (Albéa, Groupe SEB – Rowenta, Moulinex – and La Mutuelle de la Corse, among others).

- Content creation & business development: multi-format content production (sales presentations, digital materials, LinkedIn), communication management, and business development for my activity.

- Speaker in graphic design and communication schools.

- References: Albéa, Groupe SEB, Rowenta, Moulinex, Lisaa Paris, Atelier Particulier, Petit Bateau, Evolen, Association Vélocité Bordeaux, CL Photobooth, Wonder Sell, Kitchy Agency, Quintal, Carine Baldy Digoin, Centre Historique San Martin, Innovapol, Liv'Art Event, Mamini, Les Frères SRL, Anthéa Nails, Viajes Denisse, Association Djena, Article 1, 100,000 entrepreneurs.
Art Direction Branding Brand Image Consulting Print Design Social Media
Article 1
Volunteer Mentor
EDUCATION AND E-LEARNING
January 2023 - January 2025 (2 years)
France
- Supporting students (from BTS to Master's level) in their career orientation and further studies.

- Providing methods for finding internships and apprenticeships.
- Developing confidence, autonomy, and professional project planning.
Training Facilitation Workshop Facilitation Art Direction Project Management Student Support