Mahmoud Farag

Strategy Development: Design and implement a cross-platform social media strategy (Instagram, LinkedIn, YouTube, X, and TikTok) aligned with overall business goals and sales funnels.

Content Production Pipeline: Oversee the end-to-end creation of high-impact content. This includes writing "scroll-stopping" hooks, scripts for short-form video (Reels/TikToks), and long-form thought leadership pieces.

AI Integration: Utilize generative AI tools (for image generation, video enhancement, and copy ideation) to scale content production without compromising quality or brand voice.

Performance Tracking & Analytics: Monitor KPIs (engagement rates, click-through rates, and conversion metrics) to provide weekly reports and pivot strategies based on data, not guesswork.

Community Management: Engage with the audience to foster a loyal community, manage inbound inquiries, and identify opportunities for proactive outreach.

Paid/Organic Synergy: Collaborate with the paid media team to ensure organic content supports and feeds into paid advertising campaigns.