Mahdi L.

Participated in identifying and formalizing concrete AI use cases for clients: predictive marketing, process automation, customer offering personalization, omnichannel customer relationship optimization. Analyzed innovation ecosystems (AI startups, scale-ups, large tech groups) to identify partnership or technological integration opportunities for Wavestone clients. Contributed to defining AI use cases applicable to clients' digital marketing (intelligent segmentation, customer scoring, sales forecasting, cross-channel personalization).

Managed digital communication, created web content for the company website, implemented various social media projects (particularly on LINKEDIN), monitored the company's e-reputation. Participated in optimizing the customer journey to encourage lead generation through inbound marketing. Created websites and digitized management tools. Performed SEO audits (technical, semantic, netlinking) for the website. Monitored performance via Google Analytics and Google Tag Manager for the website.

Created and managed social media accounts (Instagram, Facebook, Twitter). Performed keyword research for better visibility (SEO). Wrote content and managed the website (Texts, Images). Created ads on specialized sites and directories to build inbound links to the website (Netlinking), Paid Referencing (SEA).