Mahaut Rey

Hapni, a health startup, raised 2 million euros in 2022. It specializes in the diagnosis and management of sleep apnea.

Customer conversion relies on acquiring qualified leads through an online diagnostic questionnaire available on their website.

Hapni wishes to undertake a redesign of their website. The main objective of the startup's website redesign project is to optimize the number of qualified leads and improve the conversion rate.

The site must also provide strong reassurance for users, who are not always accustomed to using online health services.

I propose modern and marketing-oriented Figma UI mockups, highlighting various reassurances and focusing on the call-to-action (CTA). Special attention was paid to search engine optimization (SEO), with adjustments to the site's architecture and content.

I conduct user tests on Hotjar to optimize the UX.

Thanks to this redesign, the conversion rate saw a significant increase of 22%.

Microstud is a student residence located in Colombes.

New to the market with over 50 housing units, Microstud wants to create a booking e-commerce site for studios to establish legitimacy and credibility.

The main objective was to create a commercial platform allowing students to book online while highlighting the residence's services.

I propose a clear, user-friendly, open, and serious graphic charter.

I propose clear and simple Figma mockups, with a reassuring and user-friendly UI.

The new site has been carefully designed to optimize SEO, ensuring better online visibility.

This approach allowed Microstud not only to meet the practical needs of students but also to increase its online presence, thereby strengthening its credibility as a reliable and accessible student residence.

Agence Pépite positions itself as an essential partner for illustrators, guiding them in marketing their creations and offering training focused on intellectual property. To gain visibility, their new site has been carefully designed to meet several objectives.

The objective of Agence Pépite is to create an e-commerce site allowing illustrators to book training sessions online and showcase the work of the accompanied illustrators.

The site presents itself as a commercial platform, offering the possibility to book and pay for training sessions online. The focus is on highlighting the creators, thus providing an attractive showcase of their talents. The SEO-optimized design aims to increase Agence Pépite's online visibility.

By facilitating online booking of training sessions, the site offers a practical and comprehensive experience. Furthermore, it serves as a source of inspiration for other illustrators by showcasing the remarkable work of artists affiliated with the agency. This combined approach enhances Agence Pépite's reputation as an indispensable partner for emerging and established illustrators.