Freelancer profile translated to English.
Back to original languageAbout Mahaut
A graduate of EDHEC Business School, I am a self-employed professional with two years of experience in the digital field, boasting diverse expertise in marketing, communication, and event management.
At LVMH Fragrance Brands, as Europe Key Account & E-retailer Assistant, I developed a strategic vision by analyzing competitor activity on Instagram and increased the visibility of Givenchy & KENZO in 23 European countries during online launches. I also participated in coordinating events to promote the brands.
At D’OTTO Fragrances, I spearheaded brand identity development and managed the online community, growing the Instagram account sevenfold in 4 months. In addition to managing influencer partnerships, I organized influencer events to boost brand engagement.
At Be Keen, as Marketing Coordinator, I created communication plans for national and international markets and optimized social media strategies.
As the person in charge of communication and promotion actions at L’Etudiant, I coordinated multi-channel actions to promote trade shows and managed regional partnerships. I handled event communication, including promotion and on-site coordination.
My professional background demonstrates my ability to adapt quickly, be responsive and dynamic, while maintaining unfailing rigor. My writing skills, initiative, and creativity are assets I bring to your projects to ensure their success.
Feel free to contact me now to discuss your project and discover how I can add value through my experience and skills.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- LVMH Fragrance BrandsEurope Key Account & E-retailer AssistantLUXURY GOODSJanuary 2022 - July 2022 (7 months)Levallois-Perret, FranceAnalyze the activity of our competitors on InstagramCoordinate Givenchy & KENZO online launches in Europe (23countries): communicate to the markets the contentdeveloped for each launch (videos, images, texts)Cooperate in the development of 360° e-retailImplement the marketing strategy for new launches.Optimize Givenchy & Kenzo visibility on e-retail sites andsocial media (update the catalog, update competitiveintelligence.)Coordinate traded activities for the Sephora and Douglasmarkets; CRM, visibility of e-trade calendars, networks andsocial media.
- Be Keen LimitedMarketing CoordinatorLUXURY GOODSOctober 2022 - June 2023 (8 months)Madrid, SpainCOMMUNICATION / DIGITAL :. Create and share the communication plan for all TR and domestic markets. Do a monthly report of our brands visibility in social media. Create and post content on our Instagram account. Review online websites of our partners and make recommendations to increase brands visibility and image.IN-STORE / MERCHANDISING. Follow implementation of instore animations and events, in line with brands vision and objectives. Follow new instore installations and provide relevant assets to area managers. Create brands planograms for new openings, in line with the brands merchandising guidelines. Review existing planograms and optimize when necessaryTRAINING. Create training documents for all new launches. Update current presentations and training materials for all brands
- D'OTTO FragranceProject Manager and Graphic DesignerLUXURY GOODSNovember 2022 - June 2023 (8 months)Londres, United KingdomDevelopment of brand identity and image. Creation of a community, the account grew from 200 followers to 1500 in 4 months. Management of influencer partnerships. Global project management including the organization of photoshoots for various campaigns, organization of influencer events to boost the brand. Overall construction of the marketing strategy, implementation of a campaign calendar, Instagram posts... Development on TikTok. Sales monitoring and weekly reporting.
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Education
- Global Business ManagementEDHEC Business School2022EDHEC INTERNATIONAL BUSINESS MANAGEMENT offers three tracks, each one designed to meet students' academic and professional goals. Regardless of the chosen track, all students will receive the same Bachelor in Business Administration diploma.