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Maha KharbachMK

Maha Kharbach

Senior IT Consultant | PO | PM – Data&CRM&CDP

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

About Maha

Senior IT Consultant and Product Owner with 10+ years experience leading data, CRM and digital platform projects for international brands, particularly in retail, luxury and services. Strong expertise on Customer Data Platforms (CDP), Master Data Management (MDM), CRM and omnichannel customer journeys, from legacy systems to modern SaaS and cloud platforms.
Experienced in end-to-end delivery (from discovery and scoping to go-live and run), working with distributed, cross-functional teams (IT, data, marketing, legal, local markets). Comfortable owning product vision, roadmap and backlog while securing delivery in Agile/Scrum or hybrid environments.
Operate as an independent consultant via a French EURL, available for remote B2B missions in EU / UK time zones, with excellent communication in English and French.
  • English

    Fluent

  • German

    Basic

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • CHANEL
    Senior IT Consultant / Product Owner – Customer Data Platform (CDP)
    LUXURY GOODS
    March 2020 - March 2025 (5 years)
    Paris, France
    • Led the run and evolution of a regional Customer Data Platform used across multiple European markets (marketing, CRM, retail, e-commerce).
    • Acted as Product Owner for the CDP: defined vision and roadmap, managed backlog, prioritised features with business owners (CRM, media, e-commerce, analytics).
    • Piloted the migration of the legacy in-house CDP from a physical/on-premise architecture to Azure cloud, working closely with architecture, infrastructure and security teams.
    • Subsequently coordinated the migration from the legacy in-house CDP to Imagino (Saas CDP), ensuring functional parity, data quality and minimal disruption for downstream systems (Salesforce, POS, campaign tools, reporting).
    • Worked with global teams on MDM / customer 360 topics, aligning the regional CDP with the global Reltio master data model.
    • Supervised data integrations with Salesforce, POS, Adobe Campaign and other tools: specifications, interface design, incident management, performance and data quality monitoring.
    • Managed consent and privacy constraints for specific markets with stricter regulations, in close collaboration with legal and local teams.
    • Facilitated UAT and go-lives for new features and market rollouts; supported local teams during deployment (training, documentation, hypercare).
    • Collaborated with external vendors and integrators; challenged technical proposals and ensured alignment with architecture guidelines and security standards.
    Gestion de projet Intégration Data management & référentiels (MDM, qualité des données) Coordination de projet User Stories et spécifications techniques
  • CITEO - DSI - Customer Domain
    IT Project Manager / PO – Client & Billing Platforms
    ENVIRONMENTAL
    January 2019 - February 2020 (1 year and 1 month)
    Paris, France
    • Led the implementation of a new back-office portal to manage producer contracts and calculation of eco-contributions (bonus–malus system on packaging and plastics) for French companies.
    • Drove product scoping and UX/UI design, working with business owners to define user journeys, screens and functional requirements.
    • Owned the backlog and user stories, prioritised features, coordinated testing and go-live, and set up KPIs and monitoring for usage and data quality.
    • Managed the deployment of a Salesforce-based dunning & invoicing reminder module: orchestration of campaigns, targeting logic and follow-up workflows.
    • Organised and facilitated workshops, wrote functional specifications, defined test strategy and acceptance criteria, and supervised deployment and handover to operational teams.
    • Worked in a national B2B environment with strong regulatory and reporting constraints.
    Product management Salesforce Gestion de projet Spécifications fonctionnelles UI/UX Design
  • BNP PARIBAS - GROUPE FINANCE
    IT Project Manager / MOA – Regulatory Data Product
    BANKING AND INSURANCE
    February 2018 - December 2018 (10 months)
    Paris, France
    • Managed the deployment of a regulatory data platform based on Ab Initio for ingestion and processing of Finance data across several European entities.
    • Contributed to data lineage, data quality and traceability design to meet regulatory and audit requirements (controls, reconciliation, documentation).
    • Maintained a data backlog: user stories, test cases, acceptance criteria, and follow-up of defects and enhancements until production.
    • Coordinated with Group Finance, IT, data governance and compliance teams to align requirements and delivery.
    • Prepared and steered UAT cycles and supported go-live and early-life support of new data flows and controls.
    Business Analyst Data Quality Gestion de projet UAT / User Acceptance Testing Data Quality & Data Lineage

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Education

  • Master MIAGE
    Université de Hautes -Alsace
    2013

Certifications

  • PSPO
    scrum.org
    2018
    Professional Scrum Product Owner
  • Prince2 Foundation
    Paris
    2017
    Project Management

Skill set

Categories