Freelancer profile translated to English.

Description

I am a freelance CDO focusing on strategy, digital transformation, operating platforms, data architecture, and AI integration. For over 20 years, I have been building digital B2C business models, scalable IT/data structures, and high-performing target operating models for corporations, SMEs, and startups.

I develop and implement end-to-end digital strategies, integrate ERP/CRM/HR systems, standardize processes, establish KPI and governance structures, and build data platforms that accelerate decision-making. My approach is radically pragmatic, execution-strong, and measurable – always with a focus on impact, speed, and clarity.

As a CDO, founder, and platform architect, I have led transformations, built teams, harmonized complex IT landscapes, and operationally anchored AI-based solutions. I support companies precisely where strategy and implementation converge: Digital Strategy → Operating Platform → Data → AI Enablement.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km), Stuttgart (up to 50km), Karlsruhe (up to 50km), Innsbruck (up to 50km), Salzburg (up to 50km)

Ride With Love
Founder
TRAVEL AND TOURISM
December 2023 - Today (2 years and 6 months)
With Ride With Love, I built one of the leading independent MTB platforms for multi-day tours – and simultaneously developed a state-of-the-art AI production system for content, SEO, and image generation.
I conceptualize and operate AI workflows that automate the creation, optimization, and versioning of tour descriptions, product tests, SEO texts, and imagery.

This includes:
– AI-based text production (GPT, prompt engineering, content pipelines)
– automated image generation (Midjourney)
– structured SEO workflows (keyword mapping, AI-optimized snippets, semantic content models)
– auto-generated product texts including quality control
– GPT-based internal tools (product finder, tour assistants, content audits)

Ride With Love is my AI playground at a production level and demonstrates my ability not only to evaluate AI but also to translate it into real, scalable content and SEO systems.
Generative AI Prompt engineering artificial intelligence Content marketing automation
VAVENTUS Business Center GmbH
Head of IT & Digital / Architect VAVENTUS Operating Platform
CIVIL ENGINEERING
November 2021 - Today (4 years and 7 months)
Oberhaching bei München, Germany
In a rapidly growing buy & build group (16+ companies in climate, refrigeration, ventilation, and heat pump sectors), I was responsible for the complete digital transformation. This included building the VAVENTUS Operating Platform – an integrated platform comprising ERP (pds), HR (Personio), Recruiting (Softgarden), CRM (HubSpot), and DATEV – as well as conceptualizing a group-wide data cube for harmonizing financial, HR, sales, and production data.

I standardized processes, evaluated tools, built system landscapes, defined interfaces, and coordinated the rollout across 16 locations.

My focus: rapid impact, pragmatic solutions, measurable productivity, and standardized scalability.
erp-integration-with-external-systems it-strategy customer-relationship-management Data Architecture Target Operating Model
PHOENIX Pharmahandel GmbH & Co KG
Head of Marketing Digital
PHARMACEUTICALS INDUSTRY
September 2019 - November 2021 (2 years and 2 months)
Mannheim, BW, Germany
Led a 37-person digital marketing and platform organization. Developed new B2C models, including app and portal strategy, as well as data-driven CRM campaigns. Professionalized the PAYBACK partnership, introduced new targeting logics, and built a high-performance self-service portal for pharmacies. Increased reach, revenue, and customer loyalty through data-driven communication and clear digital structures. Interim CMO for the joint venture gesund.de.
Loyalty Programs Digital Marketing Digital Strategy business-plan-development Product Strategy