Freelancer profile translated to English.

Description

Whether it's a new product launch, market entry into Germany, or a good product that isn't scaling in sales – I help manufacturers, product companies, and SMEs successfully market complex B2B products and capital goods.

With a clear go-to-market strategy, a functioning sales structure, and pricing logic that protects margins – turning a good product into predictable revenue.

I don't do this by the book, but from my own entrepreneurial experience. As co-managing director, I built, positioned, and scaled two technical product companies:

IPOMEA in the premium segment for large-format roofing and shading systems (Red Dot Award, iF Design Award, project volume €20K–€300K+)

and

KOYA Modulbau (modular construction). I know the reality behind complex products firsthand — calculation, sales development, pricing strategy, positioning, and the transition from individual projects to a scalable structure.

Who I work for:

- Manufacturers and product companies with technically sophisticated B2B products

- SMEs looking to structure or rebuild their sales

- Founders and managing directors with a good product but no functioning sales channel

- Companies preparing for market entry in Germany or with unclear positioning

What I specifically support with:

- Go-to-market strategy & market entry strategy

- Sales development, sales strategy & sales process audit

- Quotation and pricing structure for complex products

- Market and competitor analysis

- Positioning, differentiation & product validation

- Sparring for managing directors and founders

- Interim Business Development

Possible collaboration:

Quick Check & Sparring (1–2 days)

Go-to-Market Sprint (approx. 2 weeks)

or Interim Business Development (2–4 months, 2–3 days/week).

Initial brief consultations are always free – just write to me.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Norwegian
Basic
French
Basic

Workplace preferences

Can work on-site

München (up to 50km)

KOYA Modulbau GmbH
Managing Director
CIVIL ENGINEERING
January 2023 - Today (3 years and 7 months)
München, Germany
In my role as co-managing director at KOYA, I was responsible for the transformation of an individually designed architectural system into a scalable product platform.

The focus was on the systematic industrialization and economic penetration of the product system:

• Development of a coherent platform logic (Product – Construction – Production)
• Transition of individual designs into standardized, series-producible systems
• Establishment of robust cost, calculation, and margin structures
• Implementation of make-or-buy strategies along the entire value chain
• Integration of prefabrication and assembly processes into the product architecture
• Reduction of design complexity while maintaining a high design standard

Furthermore:

• Management of projects up to approx. €800,000
• Leadership of an interdisciplinary team (Planning, Production, Sales)
• Development of external production and partner structures
• Development of architecture-driven product solutions with clear market positioning

I work at the interface of product, production, and business model – with the goal of developing scalable, economically viable systems from complex individual projects.
Product Strategy Innovation & Product Development Business Development Product Builder Architecture
IPOMEA GmbH
Managing Director
MECHANICAL ENGINEERING
January 2014 - Today (12 years and 7 months)
München, Germany
As co-managing director of IPOMEA GmbH, I built and internationally positioned a highly differentiated B2B product system in the field of large-format roofing and shading solutions.

The focus was on the development of market-differentiating system solutions and their economic scaling:

Development of clearly positioned product systems with unique design and functional features
Creation of a coherent system architecture across different product lines
Definition and refinement of USPs in a competitive market environment
Transformation of technically sophisticated individual products into standardized, scalable systems
Development of modular components to reduce variants and complexity

In parallel:

Building and scaling national and international sales structures in the B2B segment
Managing profitability and developing the organizational structure
Development of multiple internationally awarded product systems (including Red Dot, iF Design Award)
Positioning in the premium segment with clear differentiation from standard solutions

I work at the intersection of product development, market strategy, and business model – with the goal of transforming technically sophisticated systems into economically successful, scalable products.
Business Development Product Strategy Product Development Go-to-Market Strategy Brand Positioning
Gerkan, Marg und Partner (gmp),
Internship Architecture
ARCHITECTURE AND URBAN PLANNING
September 2010 - April 2011 (7 months)
Hamburg, Germany
Assisted with international building construction projects with complex infrastructural and structural requirements.
Architecture Design Project Planning