Freelancer profile translated to English.

Description

15 years of experience in Webmarketing, including 8 years in 360-degree strategy (traffic acquisition, lead generation, prospect loyalty, data and analytics tracking, etc.), and previously a specialization in Social Media, Social CRM, and CRM with the advertiser, allow me to have both a strategic and operational vision.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Galileo Global Education
Digital Marketing Manager - Traffic Manager
EDUCATION AND E-LEARNING
June 2014 - June 2021 (7 years and 1 month)
Paris, France
360° Digital Marketing
Definition and implementation of the Webmarketing strategy for PSB Paris School of Business and IICP, schools of Galileo Global Education (a leading higher education group in arts & creation, design, communication, and management).

💥Qualified Traffic Acquisition
- SEO Optimization (technical, semantic, content strategy for degree programs, ...)
- SEM: campaign monitoring and optimization strategy with the SEM Manager
- SMO: community development on social networks and optimization of engagement and lead generation rates

💥Web Project Management
- Participation in the implementation of a group process
- Support for various webmarketers in the redesign and creation of their sites.

💥Conversion Optimization for Lead Generation (analyses, A/B tests, ...)
- Complete website redesign
. Lead generation, usability, and performance objectives
. Zoning creation (with Axure) + sitemap, writing of web design and functional specifications
. Monitoring of external web design and integration service providers
. Content integration and go-live
- Web Project Management (creation and monitoring of optimizations with developers and integrators)
- Webmastering: updates, content and news creation / Brand content

💥Customer Loyalty / Emailing & CRM
- Creation of the annual operational calendar
- Analysis of conversion rates and performance (deliverability, click-through rates, etc...)
- Creation of HTML/CSS campaigns + tracking and sending of targeted campaigns (approx. 10 per month) with Smartfocus and Clickdimensions
- Targeting and creation of queries in the CRM (Microsoft Dynamics)

Tools and languages used: Drupal, Google Analytics, AWR, Google Search Console, Google AdWords, Microsoft Dynamics, Clickdimensions, Smart Focus, Html, CSS, Axure, Survey Monkey, Photoshop etc...
Traffic Acquisition Webmarketing Strategy Web Project Management Lead Generation SEO Google Analytics CRM SEO Audit Google Search Console Google AdWords Email Marketing Atlassian JIRA CMS Drupal Wordpress
Easyvoyage.com
Social Media Manager
TRAVEL AND TOURISM
December 2010 - June 2014 (3 years and 6 months)
Paris, France
European infomediary portal - Travel
www.easyvoyage.com

Direct Marketing / CRM
 Definition, implementation, and optimization of PRM for Easyvoyage members.
 Development of acquisition and loyalty operations for qualified members
 Management and relationship of projects with external service providers and internal technical project managers
 Creation of email campaigns / Performance analysis
 Coordination of teams: technical, SEO, SEM, Affiliate, Display

Social CRM - SMO / Community Manager
 Development of the Social Media strategy and acquisition of qualified fans
 Training and Management of a team of 3 people / Evangelization of 22 journalists
 Implementation of Facebook Open Graph from Facebook Developers on Easyvoyage.
 ROI Analysis: measuring the conversion rate. Implementation of dashboards.
 Management of Facebook application development projects, monitoring, and promotion.

Web Project Manager
 Definition, writing of functional specifications
 Project monitoring with external service providers
 Development and adherence to schedule management
 ROI monitoring and analysis
 Pre-production and production testing
Web Project Management Social Networks Social Media Training SMO Direct Marketing CRM Facebook Marketing Instagram Marketing Twitter Marketing
DIDAXIS GROUP
Webmaster and Community Manager
DIGITAL AND IT
April 2009 - November 2010 (1 year and 8 months)
Paris, France
Multi-specialist consulting firm - 2000 consultants

Website and Web Project Management
 Management of Web projects and optimization of platforms to increase traffic
 Traffic analysis via Google Analytics / SEO and SEM referencing
 Redesign of the corporate website and creation of new satellite sites (blogs, job boards…)

Community Management:
 Definition of strategy and visibility on social networks
 Animation and moderation of platforms / Infiltration of blogs, "netlinking", and web partnerships
 Development and monitoring of a pool of 12,000 consultants / Reporting of actions taken