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Magdalena V.MV

Magdalena V.

Marketing & Communication Strategy | Analytics

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Magdalena

📡 A marketing & communication strategy that delivers results. Not just reassurance.

Here, the keyword is profitability. No marketing "by feel": I rely on data, figures, and facts to design strategies that move the needle — and the indicators.

Are you spending communication budgets without knowing what they truly bring back?
Is your business struggling and you're looking for measurable levers to restart the engine?
Are you launching a product and want quantifiable results, not just a nice campaign?

👉 You're in the right place.

With over 10 years of experience in B2C communication in international groups, I have developed an analytical and performance-oriented approach, capable of transforming communication into a direct driver of business.

💡 What I bring you:
• 360° marketing and communication strategies built on customer insights, not intuitions
• ROI mastery: from planning to KPI monitoring, with real-time adjustments
• Complete expertise in the product lifecycle: market research, launch, post-launch optimization
• Ability to analyze, structure, and make decisions based on concrete data

🧠 My driver: numbers. My goal: impact.
I believe that performance comes from method, not chance. That's why I treat every mission as a problem to be solved with rigor and agility.

I have successfully led large-scale projects in the telecom sector, a demanding and competitive industry, managing up to €3 million in annual budget.

🤝 I am recognized for my analytical skills, my teaching ability, and my capacity to engage teams around concrete objectives — always with good humor.

Let's discuss: I am confident I can bring you tangible results, both short and long term.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Digicel
    B2C Communication Manager
    June 2023 - Today (3 years)
    • Development and management of the 360° B2C communication strategy (media, digital, retail, field) aligned with business objectives.

    • Campaign supervision: definition of targets, messages, channels, and KPIs.

    • Management of the global budget of €3 million: planning, investment optimization, financial reporting.

    • Analysis of the performance of actions (media and non-media): indicator monitoring, recommendations, A/B testing.

    • Coordination with internal teams (product, data, CVM) and agencies (creative, media, field).

    • Implementation of an ROI-driven culture: dashboards, quarterly reviews, data-driven decisions.
  • Digicel Group
    Web Marketing Product Manager | Wizzee lead
    TELECOMMUNICATIONS
    August 2021 - May 2023 (1 year and 9 months)
    I survived the arrival of a 4th player in the market!

    ➛Improved customer knowledge by conducting end-to-end customer/market knowledge surveys
    ➛Defined the product roadmap: offers, new services, new features, and associated business cases
    ➛Defined the product lifecycle strategy to acquire, engage, and retain customers through multi-channel campaigns
    ➛Defined the communication strategy and managed the Communication budget (€1 million). Developed communication briefs for an external agency and managed creative deliverables.
    ➛Analyzed performance and key data to adjust strategy when necessary
    ➛Defined the Customer Value Management plan to increase customer loyalty and generate additional revenue
    Web Marketing Strategy Communication Strategy Growth hacking Data Analysis Market Research Business Development E-commerce
  • Digicel Group
    Mobile Offers Product Manager GP
    TELECOMMUNICATIONS
    March 2019 - August 2021 (2 years and 5 months)
    Mobile phone offers

    Increased sales by +30% by conceptualizing the launch of new mobile offers and implementing a impactful GTM campaign (via traditional and digital media)

    ➛Supervised the deployment of offers/promotions and coordinated between functional teams.
    ➛Selected and defined the positioning of the featured mobile range
    ➛Developed communication briefs for an external agency and managed creative deliverables.
    ➛Created and presented monthly Marketing Action Plans to sales teams and management
    ➛Created dashboards and managed key performance indicators ➛Weekly competitor benchmarking and market analysis.

    Mobile Applications

    Increased adoption of the SportsMax App by +200% through a multi-channel action plan (push notifications, SMS, Email, Digital Campaigns, traditional media)

    ➛Selected and managed the featuring of content for D'Music, PlayGo, and SportsMax Applications
    ➛Defined and implemented the adoption and retention plan for Digicel content Apps
    ➛Proactively suggested improvements to user experience and the addition of new features
    ➛Analyzed performance KPIs and adjusted strategy
    Digital Marketing Go to Market Project Management Data Analysis Market Research Branding Communication Strategy

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Education

  • Graduate of the Grande Ecole program
    Institut Mines-Télécom Business School
    2015
    Diplômée du programme Grande Ecole de commerce
  • Scientific Baccalaureate
    Lycée Gerville Réache
    2009
    Baccalauréat scientifique

Skill set (19)

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