About Magdalena
French
Native or bilingual
English
Fluent
Experience
- DigicelB2C Communication ManagerJune 2023 - Today (3 years)• Development and management of the 360° B2C communication strategy (media, digital, retail, field) aligned with business objectives.• Campaign supervision: definition of targets, messages, channels, and KPIs.• Management of the global budget of €3 million: planning, investment optimization, financial reporting.• Analysis of the performance of actions (media and non-media): indicator monitoring, recommendations, A/B testing.• Coordination with internal teams (product, data, CVM) and agencies (creative, media, field).• Implementation of an ROI-driven culture: dashboards, quarterly reviews, data-driven decisions.
- Digicel GroupWeb Marketing Product Manager | Wizzee leadTELECOMMUNICATIONSAugust 2021 - May 2023 (1 year and 9 months)I survived the arrival of a 4th player in the market!➛Improved customer knowledge by conducting end-to-end customer/market knowledge surveys➛Defined the product roadmap: offers, new services, new features, and associated business cases➛Defined the product lifecycle strategy to acquire, engage, and retain customers through multi-channel campaigns➛Defined the communication strategy and managed the Communication budget (€1 million). Developed communication briefs for an external agency and managed creative deliverables.➛Analyzed performance and key data to adjust strategy when necessary➛Defined the Customer Value Management plan to increase customer loyalty and generate additional revenue
- Digicel GroupMobile Offers Product Manager GPTELECOMMUNICATIONSMarch 2019 - August 2021 (2 years and 5 months)Mobile phone offersIncreased sales by +30% by conceptualizing the launch of new mobile offers and implementing a impactful GTM campaign (via traditional and digital media)➛Supervised the deployment of offers/promotions and coordinated between functional teams.➛Selected and defined the positioning of the featured mobile range➛Developed communication briefs for an external agency and managed creative deliverables.➛Created and presented monthly Marketing Action Plans to sales teams and management➛Created dashboards and managed key performance indicators ➛Weekly competitor benchmarking and market analysis.Mobile ApplicationsIncreased adoption of the SportsMax App by +200% through a multi-channel action plan (push notifications, SMS, Email, Digital Campaigns, traditional media)➛Selected and managed the featuring of content for D'Music, PlayGo, and SportsMax Applications➛Defined and implemented the adoption and retention plan for Digicel content Apps➛Proactively suggested improvements to user experience and the addition of new features➛Analyzed performance KPIs and adjusted strategy
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Education
- Graduate of the Grande Ecole programInstitut Mines-Télécom Business School2015Diplômée du programme Grande Ecole de commerce
- Scientific BaccalaureateLycée Gerville Réache2009Baccalauréat scientifique