You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Magdalena OkorieMO

Magdalena Okorie

UX/UI App Expert

€840/day
Frankfurt am Main, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Magdalena

Hey, I'm Magdalena 👋

Is your conversion rate too low? Does your app feel complicated? Are your users not interacting the way you want them to?

Then I can help you.

I specialize in large platform projects, especially apps and complex web applications. My clients include Union Investment, ING, Mercedes-Benz, Mediengruppe Bayern, and tribeworks by Hays, among others.

I see myself as the connection between your business goals and your users' needs. I firmly believe that both must always be in harmony for a company to be successful.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Frankfurt am Main (up to 50km)

Experience

  • tribeworks by Hays
    UX/ UI Design – including: Booking Flow, AI Project Builder, AI CV Import
    HUMAN RESOURCES
    August 2023 - July 2024 (11 months)
    Frankfurt am Main, Germany
    Recruiting AI integration:
    Embedded AI into project builder to simplify client project creation, reducing projects in draft-state by 20%

    Complex booking flow:
    Designed multi-party booking processes covering freelancers, clients, and operations, ensuring smooth state handling across all steps.

    Platform growth:
    Conceived and prototyped new features (AI CV upload, testimonial system, ops service platform), enhancing freelancer acquisition and internal efficiency.
    User Interface Design Generative AI User Experience Design User Research
  • ING
    UX/ UI Designer for ING Banking App
    BANKING AND INSURANCE
    March 2019 - August 2023 (4 years and 5 months)
    Frankfurt am Main, Germany
    Girokonto Green:
    Designed the onboarding flow, ran moderated usability tests, and refined customer communication; improved adoption and comprehension of sustainability features.

    Consumer loans:
    Developed the end-to-end flow for loans in the ING Banking app. Balanced UX with legal and security constraints, aligning product and engineering teams.

    Authentication & security:
    Integrated QR login for faster access; redesigned authentication to reduce fraud attempts while preserving usability.
    User Experience Design User Research Mobile Design User Interface Design User interview
  • Union Investment
    UX/ UI Design - Broker App
    BANKING AND INSURANCE
    June 2024 - Today (2 years)
    Frankfurt am Main, Germany
    Engagement lift: Improved Union Depot Online app journeys. 4% more savings plans after introducing a global transaction button.

    Broker launch for VisualVest:
    Facilitated a 5-day design sprint , created a high-fidelity Figma
    prototype, and led UX from concept through to dev handoff for the new broker.

    Brand refresh: Modernized VisualVest brand, ensured WCAG 2 .1 compliance, and built a scalable Figma design system.
    User Experience Design User Interface Design User Research Design System Figma

Recommendations

Be the first to recommend Magdalena

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Communication Design Bachelor of Arts
    HAW Würzburg-Schweinfurt
    Communication Design Bachelor of Arts
  • Semester
    Ohio State University
    2013
    Semester

Skill set

Categories