Freelancer profile translated to English.
Back to original languageAbout Magdalena
Hey, I'm Magdalena 👋
Is your conversion rate too low? Does your app feel complicated? Are your users not interacting the way you want them to?
Then I can help you.
I specialize in large platform projects, especially apps and complex web applications. My clients include Union Investment, ING, Mercedes-Benz, Mediengruppe Bayern, and tribeworks by Hays, among others.
I see myself as the connection between your business goals and your users' needs. I firmly believe that both must always be in harmony for a company to be successful.
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- tribeworks by HaysUX/ UI Design – including: Booking Flow, AI Project Builder, AI CV ImportHUMAN RESOURCESAugust 2023 - July 2024 (11 months)Frankfurt am Main, GermanyRecruiting AI integration:Embedded AI into project builder to simplify client project creation, reducing projects in draft-state by 20%Complex booking flow:Designed multi-party booking processes covering freelancers, clients, and operations, ensuring smooth state handling across all steps.Platform growth:Conceived and prototyped new features (AI CV upload, testimonial system, ops service platform), enhancing freelancer acquisition and internal efficiency.
- INGUX/ UI Designer for ING Banking AppBANKING AND INSURANCEMarch 2019 - August 2023 (4 years and 5 months)Frankfurt am Main, GermanyGirokonto Green:Designed the onboarding flow, ran moderated usability tests, and refined customer communication; improved adoption and comprehension of sustainability features.Consumer loans:Developed the end-to-end flow for loans in the ING Banking app. Balanced UX with legal and security constraints, aligning product and engineering teams.Authentication & security:Integrated QR login for faster access; redesigned authentication to reduce fraud attempts while preserving usability.
- Union InvestmentUX/ UI Design - Broker AppBANKING AND INSURANCEJune 2024 - Today (2 years)Frankfurt am Main, GermanyEngagement lift: Improved Union Depot Online app journeys. 4% more savings plans after introducing a global transaction button.Broker launch for VisualVest:Facilitated a 5-day design sprint , created a high-fidelity Figmaprototype, and led UX from concept through to dev handoff for the new broker.Brand refresh: Modernized VisualVest brand, ensured WCAG 2 .1 compliance, and built a scalable Figma design system.
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Education
- Communication Design Bachelor of ArtsHAW Würzburg-SchweinfurtCommunication Design Bachelor of Arts
- SemesterOhio State University2013Semester