Freelancer profile translated to English.

Description

With 10 years of experience, I have a dual expertise in Communication & Marketing as well as Customer Experience and Success, across various sectors (business services, construction, retail, etc.).

Specializing in digital marketing and project management, I combine creativity, rigor, and attention to detail to design BtoB and BtoC strategies with a results-oriented approach.

I am available to provide advice and best practices or to implement your digital projects: community management, website development and management, content creation (articles, white papers, webinars, podcasts, etc.), email campaign management, event organization, etc.

Furthermore, I can also act as a Customer Success Manager to support your clients in using your solution.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Lily facilite la vie
Inbound Marketing Manager
HUMAN RESOURCES
December 2024 - Today (1 year and 6 months)
Marseille, France
∎ INBOUND MARKETING:
> Planning and organization of webinars (researching speakers, briefing, preparing the agenda, promotion through various channels, post-webinar lead follow-up)
> Podcast management (guest research, recording scheduling, editing, transcription, publishing, and promotion)
> Website updates and SEO optimization (creating new news items, optimizing pages and keywords for natural referencing)
> Content marketing (creation of new content: articles, case studies, white papers, infographics...)

∎ OUTBOUND MARKETING:
> Marketing automation (creation and optimization of automated campaigns, tracking responses and appointment requests, analysis of key indicators)
> Event management (event monitoring, organizing participation in trade shows/conferences/awards, etc.)

∎ COMMUNICATION/MEDIA RELATIONS:
> Press relations (writing opinion pieces and press releases, tracking coverage)
> Social media (monitoring social media activity, creating posts on my personal LinkedIn account)
> External communication (highlighting client partnerships through various channels, developing communication plans and strategies, preparing client testimonials)

Main tools used: Webikeo, Ausha, Wordpress, Sellsy, Brevo, Lemlist, Notion, Canva.
Sellsy Brevo Wordpress Webikeo Ausha
Webikeo
Customer Success Manager
SOFTWARE PUBLISHING
February 2021 - December 2024 (3 years and 10 months)
Aix-en-Provence, France
∎ CLIENT RELATIONSHIP:
> Onboarding and management of a portfolio of 120 B2B clients (Finance/Law market: audit firms, consulting firms, lawyers, fintech companies, etc.)
> End-to-end client support: brief taking, training, follow-up, action review
> Setting up digital conferences or events and managing service providers
> Client satisfaction analysis
> Participation in the continuous improvement of products and services through client feedback
> Portfolio retention (Revenue: €1M)
> Sales follow-up (contract renewals, upsells...)

∎ WEBINAR MARKETING CONSULTING:
> Advice on implementing a sustainable webinar marketing strategy
> Monitoring webinar performance and implementing communication actions
> Campaign review and recommendations for optimization for future events

∎ PROJECT MANAGEMENT:
> Creation and updating of a team intranet on SharePoint Online
> Hosting webinars for our clients
> Organization and follow-up of digital events (e.g., Legal and Social News 2023 / Blockchain Day, etc.)
> Monitoring topics related to Finance and Law (new regulations and reforms, cryptocurrencies, savings, investment...)

Some client references:
Quadient, DocuSign, Lamy Liaisons, Grant Thornton, GMBA Walter Allinial, Fromont Briens, Racine Avocats, Fidal, CORUM L'Epargne, Paris Chamber of Commerce and Industry...
Webikeo Totango Monday Zendesk Trello
Freyssinet
Communication & Marketing Project Manager
CIVIL ENGINEERING
September 2019 - September 2020 (1 year)
Rueil-Malmaison, France
∎ INTERNAL COMMUNICATION / CHANGE MANAGEMENT
Responsible for the global intranet redesign project for Freyssinet (+3,600 international users) on SharePoint:
> Needs analysis and definition / User segmentation
> Inventory of existing tools
> Structure definition / Mock-up creation
> Facilitating meetings and supporting various contributors
> Creating sections and pages on SharePoint (+20 sections)
> Testing and optimization
> Deployment and communication
> Migration of video content to Stream
> Setting up an internal social network (Yammer) and community management
> Publishing internal news in 3 languages (French, English, Spanish)

∎ EVENT MANAGEMENT
Organization of an international internal convention (+250 attendees):
> Creation of communication materials (videos, presentations, leaflets, signage, etc.)
> Event logistics management

∎ MARKETING
> Production of technical and commercial brochures and sales pitches
> Event monitoring (B2B trade shows and conferences)

∎ CORPORATE COMMUNICATION
> Content preparation for the 2019 activity report

∎ DIGITAL MARKETING
> Social media management
> Website updates
SharePoint Online Yammer O365 Adobe InDesign Adobe Photoshop