Freelancer profile translated to English.
Back to original languageAbout Magdalena
I offer my expertise in strategic planning, competitive intelligence, communication strategy, brand strategy and identity, 360° campaigns, digital strategy, social media, and brand content.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CentdegrésHead of Brand IntelligencePRESS AND MEDIAMarch 2025 - Today (1 year and 3 months)Paris, FranceStrategic AnalysisConducting in-depth research on specific topics, competitors, consumer behavior, and emerging trends. Analyzing brand culture, reputation, strengths, weaknesses, and target audiences.Brand BuildingDeveloping brand platforms: positioning, tone of voice, naming, and brand architecture.Monitoring and InnovationContinuous monitoring of marketing, sociocultural trends, and design. Identifying and sharing strategic insights and opportunities for clients.
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Education
- Master's degree, Planning Stratégique & Brand InnovationSup de Pub2023Master's degree, Planning Stratégique & Brand Innovation
- Master's degree, International Brand Strategy & MarketingSup de Pub - INSEEC U2022Master's degree, International Brand Strategy & Marketing - English track