Freelancer profile translated to English.
Back to original languageAbout Magali
15 years of experience in digital communication and marketing, I support you both on the strategy to implement and on its execution, whatever your challenges - website redesign, brand/startup launch, e-PR and community management program, social media, brand content, etc.
1. Strategic Planning & Studies:
- Brainstorming
- Monitoring & Benchmarking
- E-reputation study
- Brand strategy
2. Communication Strategy Consulting:
- Definition of strategic direction, creative concepts
- Design of campaign and activation plans
- Writing strategic recommendations
3. Project Management:
- Writing specifications and briefs
- Operational monitoring
- Team management
- Reporting & Evaluation
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- freelanceBrand & Communication Strategy ConsultantDIGITAL AND ITJanuary 2016 - Today (10 years and 5 months)Paris, France- Definition of brand platforms (Brand Book) and digital communication strategies- Production of benchmarks, monitoring and qualitative studies, analysis of trends and innovations- Development of content strategies (blogs and Social Media)- Identification and casting of influencers and bloggers. Implementation of Community Management programs and partnerships- Trainer in Strategic Planning, Social Media, Community Management, Monitoring and e-reputation.-> Some clients: Hungry and Foolish for Sanofi, Burson Cohn & Wolfe for Frans Bonhomme, Netino by Webhelp for SantExpat, MediaSchool, Conceptory for Coty and Evoleum, Groupe DFM, School Online University, Insign for Orano, Empty Studio, Pep's, Ypsylone, OpenSpace.
- heavenNew Business Consultant / Senior Strategic PlannerDIGITAL AND ITOctober 2012 - December 2015 (3 years and 2 months)Paris, FranceConception and writing of strategic recommendations:- Audit of clients' digital ecosystems,- Identification of optimization levers for their performance based on their challenges,- Definition of the digital marketing strategy> Accounts: Roche, Coty, Vivendi, Swarovski, Editions Héloïse d'Ormesson, Mars Petcare, SNCF Intercités, Gourmandise, Pro Bono Lab, Christofle, Bien'ici.Strategic Planning:- "Highlights": analysis documents on digital and marketing trends and innovations,- "TrendsDays": conferences in partnership with Petit Web and/or UDA, such as "Top 50 Mobile Applications", or "What life after Facebook? Are teens gone or everywhere?"Responsible for the "Training" offer for the agency's clients and prospects: needs definition, training program and methodology design, supervision of trainer consultants.
- heavenResearch Officer / Strategic PlannerDIGITAL AND ITOctober 2007 - September 2012 (5 years)Paris, FranceCommunity audits, site audits, content audits, e-reputation studies, benchmarks, foresight and trends.Accounts: Louis Vuitton, Chanel, Van Cleef & Arpels, Yves Saint Laurent, Club Med, Allociné, Altran, Vulcania, etc.
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Education
- Master's degree in HistoryAix-Marseille University2003Mémoire de maîtrise : « La naissance d’un Etat moderne au Laos, des années 1930 à l’indépendance »
- Specialized Master's in "Marketing Management & Communication"Toulouse Business School - ESC Toulouse2004Thèse professionnelle : « Le rôle et l’importance du Planning Stratégique dans les agences conseils en communication »