Freelancer profile translated to English.

Description

Passionate about creativity and aesthetics,

I am an art director with over 25 years of experience in the design and graphic production of various projects.

My expertise ranges from creative strategy to visual execution, with a strong ability to analyze and interpret needs in order to guide teams.

My goal is to enhance a company's artistic potential while respecting its strategic objectives.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Tours (up to 50km), Paris (up to 10km), Rouen (up to 50km)

no couac
Graphic Designer / Art Director Visual Communication
February 2025 - Today (1 year and 4 months)
Tours, France
Design, develop, and propose creative directions in line with the client's brief.
Design and develop a creative universe in line with the client's values and brand image.
Create 360° campaigns and concepts (naming, visual identity, shooting, visual and editorial strategy).
Manage and coordinate the team.
Ensure the quality and deadlines of project execution.
Maintain constant creative watch.
Design Thinking Visual Strategy Team Management and Coordination Artistic Design and Creative Direction Artistic Project Management Analysis of Artistic and Market Trends Product or Print Design Developed Creativity and Artistic Sense Mastery of Adobe Creative Suite Software Time Management Adaptability Graphic and Digital Culture
Agence Useful
Co-founder and Art Director
CONSULTING AND AUDITS
January 2018 - December 2024 (6 years and 11 months)
Tours, France
Design, develop, and propose creative directions in line with the client's brief.
Design and develop a creative universe in line with the client's values and brand image.
Create 360° campaigns and concepts (naming, visual identity, shooting, visual and editorial strategy).
Manage and coordinate the team.
Ensure the quality and deadlines of project execution.
Maintain constant creative watch.
Artistic Design and Creative Direction Design Thinking Visual Strategy Team Management and Coordination Artistic Project Management Analysis of Artistic and Market Trends Product or Print Design Developed Creativity and Artistic Sense Mastery of Adobe Creative Suite Software Time Management Adaptability Very Good Graphic and Digital Culture
Freelance
Graphic Designer
January 2015 - December 2017 (3 years)
Tours, France
Design, develop, and propose creative directions in line with the client's brief.
Create brand visual identities.
Design and develop a creative universe in line with the client's values and brand image.
Ensure the quality and deadlines of project execution.
Maintain constant creative watch.
Mastery of Adobe Creative Suite Software Product or Print Design Mastery of the Graphic Chain Creativity and Artistic Sense Design Thinking Time Management Artistic Project Management Problem-Solving Skills Analysis of Artistic and Market Trends Autonomy Very Good Graphic and Digital Culture Artistic Design and Creative Direction Attention to Detail

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CAP Advertising Execution Designer
Lycée André Malraux, Montereau-Fault-Yonne
1997
Le dessinateur en communication graphique met en forme le projet du graphiste et prépare les documents techniques (plans, dessins, images) nécessaires à la réalisation, imprimée ou numérique.

Magali Progler

Art Director / Graphic Designer - Making Ideas Bloom

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