Freelancer profile translated to English.
Back to original languageAbout Magali
Expert in product strategy and marketing, I support companies in defining and executing their projects with an agile and innovative approach. Passionate about challenges, I leverage my B2B expertise, particularly in the software publisher sector, to design innovative and impactful strategies. My in-depth knowledge of electronic invoicing regulations in France and globally, combined with my mastery of product management and roadmaps, allows me to optimize the development and marketing of high-performing solutions.
Thanks to constant competitive intelligence and fine persona analysis, I help companies refine their positioning and deploy effective digital strategies.
My goal: to transform ideas into concrete successes and create real added value for my clients.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- ITESOFTMARKETING MANAGER BUSOFTWARE PUBLISHINGJanuary 2022 - March 2025 (3 years and 2 months)Rueil-Malmaison, France- Define and implement an integrated marketing strategy, encompassing operational aspects and products, to maximize market impact.- Lead a dynamic marketing team within the Business Unit, composed of five people, fostering a collaborative and innovative environment.- Rigorous monitoring of KPIs to measure the impact of implemented actions and optimize performance.- Analysis of market trends and in-depth benchmarks to identify strategic opportunities.- Regulatory Referent FR & WW: e-invoicing & e-reporting.- In charge of the partner network: technological, commercial, or advisory.
- DOCAPOSTE,PRODUCT MARKETING MANAGER / MARKET REFERENTSOFTWARE PUBLISHINGJanuary 2018 - January 2022 (4 years)Ivry-sur-Seine, France- Design and facilitate innovative projects for the evolving offerings of different business units, ensuring an agile response to market needs.- Coordinate the go-to-market strategy for new products with a structured approach, maximizing the impact of launched products on the market.- Evaluate and analyze market trends in digitalization processes to identify key success factors and ensure a relevant marketing strategy.
- LA POSTEOPERATIONAL MARKETING MANAGERSOFTWARE PUBLISHINGJanuary 2016 - January 2018 (2 years)Issy-les-Moulineaux, France- In-depth market analysis prior to focus groups, providing relevant insights oriented towards consumer expectations.- Efficiently manage and coordinate the launch of offers and solutions within the group, ensuring smooth execution aligned with strategic objectives.- Lead the launch process for new offers, ensuring clear and effective execution of marketing initiatives.- Facilitate and train various sales networks: 350 sales representatives.
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Education
- MASTER OF SCIENCE IN SCIENTIFIC, TECHNICAL & ECONOMIC INTELLIGENCEGroupe ESIEE / CCIP (label CGE)2007MASTERE SPECIALISE EN INTELLIGENCE SCIENTIFIQUE, TECHNIQUE & ECONOMIQUE
- BUSINESS SCHOOL, Major in Marketing and CommunicationISEE Paris2006Marketing, communication et management