Freelancer profile translated to English.
Back to original languageAbout Magali
15 years of experience in digital and 360° communication: advertising, platforms, services, CRM, social media with national and international clients.
Creative, enthusiastic, and effective, I have managed and led very diverse projects at different scales such as the redesign of an e-commerce site, the production of content with a high level of craft, such as in a content factory version, the monitoring of the creation and deployment of digital campaigns, the analysis and monitoring of various projects,...
• Build brand or product experience
• Define the communication architecture and ecosystem
• Develop and supervise strategy execution: project management, delivery management, guarantor of schedules and budgets
• Analysis and results monitoring
Sectors: luxury, beauty hygiene, food, wines and spirits, automotive
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km)
Experience
- CotyFREELANCE Image and Brand Content ConsultantFASHION AND COSMETICSJanuary 2021 - July 2025 (4 years and 6 months)Bordeaux, FranceSupport for the Gucci Beauty brand in the deployment of its communication campaigns- Management of the initiatives calendar- Supervision of campaign production until delivery- Guarantee of quality, budgets, and timelines- Identification of creative or technical partners
- PUBLICIS LUXESenior Account Director for Lancôme, L’Oréal Luxury DivisionFASHION AND COSMETICSSeptember 2019 - September 2020 (1 year and 1 month)Paris, FranceIntegrated team of 40 people dedicated to Lancôme, the world's No. 1 luxury beauty brand360° Communication (TV, print, digital, social media, eCommerce, CRM, retail, eRetail): product launches, promotions, always-on, corporate communication, CSR communication.Supervision of nearly 40 campaigns per year:• Strategy, design, and architecture of ecosystems across the entire customer funnel, integrating all issues: visibility, consideration, engagement, conversion• Orchestration of the operational development and production aspects: TV commercials, product/still life shoots, content factory, influencer marketing• Management of budgets and timelines with the objective of optimizing investment performance• Team management
- WUNDERMAN THOMPSON - KASSIUSGroup Account DirectorLUXURY GOODSFebruary 2014 - August 2019 (5 years and 7 months)Paris, FranceClients: Dom Pérignon, Hermès, Mini, Moët & Chandon• Creation, development, and production of campaigns and services• Management of project execution and guarantee of quality, adherence to schedules, and budgets• Definition and monitoring of KPIs• Supervision of a team of 4 people: objective setting and performance monitoring
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Education
- MSc in Marketing and CommunicationAudencia, Nantes School of Management2004
- Business Administration Program Marketing and AdvertisingUniversity of Cincinnati, USA2003