Freelancer profile translated to English.

Description

10 years of field experience, on both sides of the screen: design, front-end integration, digital strategy. A global vision of projects, from branding to production.

For over ten years, I have been working in the digital, design, and communication world. I have worked on French press sites, web projects, applications, and brand identities, successively holding the roles of art director, UI/UX designer, front-end developer, project manager, and digital strategy consultant.

My global vision is an asset.

It allowed me to understand projects in their entirety: from branding to technology, from idea to production, without ever losing sight of the human element.

I no longer consider UX as a simple design subject. It is a decision-making tool, perhaps the most underestimated in digital departments.

I currently work as a strategic UX consultant, at the interface between business challenges, technical constraints, and user experience. With particular attention to SEO and conversion: because a well-made decision must be measurable.

A dual culture, creative and analytical, fueled by years of field experience and by a practice of illustration and graphic design.

Languages

French
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Strasbourg (up to 50km)

MN Studio Graphique
Art Director - Freelance Complementary Designer
ARTS AND CRAFTS
January 2011 - Today (15 years and 6 months)
Strasbourg, France
Project structuring & digital strategy (Hoerdt haberdashery: business strategy, AD, branding, operational)
• • Creation of visual identities: logo, graphic charter, brand design
• • Print materials: flyers, posters, catalogs, business cards
• • Illustration and pattern design (textile patterns, decorative objects)
• • WordPress site creation
Magali Nest Consulting Stratégie UX
Lead UX - Product Designer
CONSULTING AND AUDITS
June 2024 - Today (2 years and 1 month)
Strasbourg, France
• • Support for SMEs and entrepreneurs in their digital projects
◦ • UX Audit, user research, ideation workshops and prototyping
◦ • Management of redesigns and creation of conversion-oriented websites
◦ • Strategic advice on the client side: securing digital decisions
◦ • SEO/GEO Strategy, web writing, CRO optimization
SdV
Project Manager
May 2013 - May 2026 (13 years)
Strasbourg, France
I held a UI/UX designer position for 13 years, with the main tasks being: Design & wireframing, continuous improvement ticket management, WordPress technical audit, WordPress front-end development, Twig templating, Agile project management, writing specifications, briefing, HTML/CSS integration, user testing, including some projects:
UI/UX Designer
• · Tema Groupe
◦ · Web App
◦ · 2024
Design of a web app for TEMA Groupe
◦ · Project Management
◦ · User Testing
◦ · Prototyping
Front-end integration on custom CMS
◦ · Continuous Improvement (Twig, HTML5)

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Executive Master in Digital Project Management UX
Visiplus
2026
Exec. Mastère Management Projets Digitaux UX
Lead a UX-centered project
Visiplus
2026
Piloter un projet centré UX

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Magali Nest

Lead UX - Product Designer

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