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Magali LafontML

Magali Lafont

Product Owner / Product Manager / Scrum Master

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Magali

After several great adventures in startups and with over 10 years of experience in digital, I can help you build your products or evolve them, in an agile context.

- Definition of the product roadmap in line with business objectives.
- Writing user stories & Epics
- Backlog management
- Identification of the needs of different stakeholders
- Management and analysis of user feedback, client meetings
- Sprint launch and objective setting
- Facilitation of rituals
- Sprint monitoring and development evolution, acceptance testing and production deployment.
- Performance analysis and reporting (KPI) on projects: objectives, planning, results
- Writing product documentation
- Management of service providers and partners

Scrum & Kanban Methodologies
Tools: Jira & Confluence, Slack
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 30km)

Experience

  • CACD2
    Product Owner
    BANKING AND INSURANCE
    November 2024 - Today (1 year and 9 months)
    Paris, France
    Product development on the SOFINCO advisor tool. Backlog management, development and UX monitoring, facilitation of business workshops.
  • Raja.fr
    Project Manager / Scrum Master
    E-COMMERCE
    January 2023 - March 2024 (1 year and 3 months)
    Paris, France
    • Management of the customer squad within a multi-squad project using the Scrum methodology.
    • Monitoring and steering of the Squad's velocity / capacity
    • ROI approach for the Backlog in support of the product owner
    • Guiding the dev team on implementation decisions in collaboration with the architect
    • Reporting during cross-functional workshops (Scrum of Scrum).
    • Supporting the product team (PO/BA) in structuring the backlog and product vision
    • Protector of Scrum and project monitoring
    • Guardian of the scope and quality of the Customer squad's release.
    • Management of application deployments within the organization of Project Managers / Scrum Masters
    • Raising awareness of the Squad on PROD issues through 360° PROD supervision ceremonies
    • Organization of Team Building workshops
    • Product Scope: Account Management, "My Account" Dashboard, Billing and Shipping Address Management, ReCaptcha, GDPR, Existing Customer Functionality, Order History and Details, Contact Forms / Account Creation / Catalog Requests.
    Agile Method Scrum Backlog Management Workshop Facilitation Production Deployment Velocity Product Vision
  • Campings.com
    Product Owner
    E-COMMERCE
    April 2021 - June 2022 (1 year and 3 months)
    Paris, France
    • Implementation and monitoring of the roadmap, taking into account business impacts, product strategy, and technical constraints.
    • Steering the feature team: 5 developers (Lead tech, 3 Full stack devs, 1 front dev, 1 QA).
    • Writing user stories and prioritizing the backlog.
    • Facilitation of agile rituals (sprint planning, refinement, retrospective, daily).
    • Collaboration with the web designer for benchmarks, user journeys, and mock-up creation.
    • Communication to the entire company and leadership team to provide visibility on product launches.
    • Identification of key functional evolutions to implement (gathering needs from stakeholders and clients).
    • User testing: setting up questionnaires, and user journeys for written and video feedback, analysis of tests and recommendations.
    • Implementation of A/B tests.
    • Definition of KPIs to evaluate the value brought to the product in collaboration with the dedicated web analytics team.
    • SEO optimization in collaboration with the Eskimoz agency.
    • Deployment and monitoring of white labels: Locatour, voyages-pirates, CDiscount.
    • Management of content pages and blogs via Wordpress
    Product Management Roadmap Agile Method User Experience E-commerce SEO Hospitality Scrum Backlog

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Education

  • Multimedia Project Manager
    IESA Multimedia
  • ESC Diploma
    Ecole Supérieure de Commerce de Chambéry

Skill set (54)

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