About Magali
Do you have an important document to finalize before its release?
French
Native or bilingual
Experience
- BNP Paribas Fortis BEMarketing & Communication ManagerBANKING AND INSURANCESeptember 2015 - March 2025 (9 years and 6 months)Scrum master & Communication Account Manager / Oct. 2020 - Mar. 2025Centre of Expertise Communications--Communication Content Manager & Content Creator Daily Banking & Lending / Apr. 2020 - Oct. 2020Ensuring alignment of messages with key business strategies.Creating the best communication mix and storyline.Building communication plan & key messages.Translating the storylines into concrete content deliverables.Scope : Daily Banking (cards & packs) & Lending Retail & Private Banking Belgium--Communication Manager Youth / Aug. 2017 - Mar. 2020• Annual communication plans (external & internal)- Youth (0-18y)- Hello4You (18-28y) in collaboration with Hello bank!- Accessibility (customers with disabilities and elderly)• Requirements identification: objectives, target groups, messages• Recommendations and internal presentations to stakeholders• Creation and production coordination of materials (with internal and external partners)• Performance reporting• End-to-end project management (incl. planning and budget)• Competition analysis--Marketing Segment Manager Youth / Sept. 2015 - Aug. 2017Development of the marketing and positioning strategy for the Youth segment Hello4You (18-28y), in cooperation with Sales, Campaign, Communication and Hello bank!.• Market & customer needs analysis;• Products & services : development and optimization;• Improve customer experience;• Development, expansion, growth of the tools allowing the customers to optimize the choice of their products & services;• Project Management in order to implement these proposals with other teams;• Contribution to the strategy of BNP Paribas Fortis on the Youth segment;• Increase our customers satisfaction.
- Hello bank!Online Content Manager Digital ChannelsBANKING AND INSURANCEMay 2014 - August 2015 (1 year and 3 months)Copywriting. CMS. Publishing. Project Management Communications.Launch new website :Hello bank! is the mobile brand of BNP Paribas Fortis.
- RTBFFreelance journalist FIFA World Cup (Brazil)PRESS AND MEDIAJune 2014 - July 2014 (1 month)Blog Tendances rtbf.beFreelance journalist for the FIFA Wolrd Cup in Brazil, interviews, photography
Recommendations
Be the first to recommend Magali
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Degree in Written and Audiovisual JournalismUniversité Libre de Bruxelles2007Activités et associations : Assistante travaux pratiques pour les ateliers de Journalisme écrit Stage radio: Radio Nostalgie Stages presse écrite: La Libre Belgique, Le Soir
- Higher Education Diploma in Public RelationsHaute Ecole Libre de Bruxelles Ilya Prigogine2004
Certifications
- Marketing in a digital world (Learning 7 certification - digital marketing)OMNES Education2018