Magali Giraudo

Independent art director since 2013, I hold a Master's degree in Image Communication Strategy and a BTS in visual communication / graphic design. Through my various experiences (particularly as an associate and art director at the Følsom studio, then co-founder of the Pimpant studio!), I have refined my graphic techniques and communication tools by working on projects with very diverse subjects and scales (retail, scenography, visual identities, editorial design...).

Today, I continue to put my experience at the service of brands and publishers, combining creativity, rigor, and visual strategy.

Immersing myself in your universe, understanding its mechanisms, and integrating your values are essential to ensure the coherence, authenticity, and inventiveness that your project deserves. Furthermore, I do not hesitate to involve specialists from my network when projects require it, in order to build teams adapted to your needs and ambitions.

Passionate about design, I am convinced that authentic and well-thought-out communication is your best business card. I enjoy seeing the projects entrusted to me evolve, starting from my blank page and research to become entities in their own right that you are proud to represent. I am committed to supporting you in the creation and development of your brand with a strategy developed step-by-step with you.

PIMPANT! is a graphic and editorial design studio founded in 2017, led by two art directors: Jany Bassey and Magali Giraudo.

Between 2013 and 2017, we honed our skills as associate art directors at the Følsom studio. Today, we put our experience at the service of brands and publishers, continuing to combine creativity, rigor, and visual strategy. Our vision of 360° communication encourages us to consider every project in its entirety, taking into account all the platforms through which a brand expresses itself to ensure coherence, authenticity, and inventiveness. Furthermore, we do not hesitate to involve specialists from our network when projects require it, in order to build teams adapted to your ambitions.

Passionate about design and typography, we enjoy researching new forms and techniques to enhance and differentiate each project we work on.

For 5 years, I have supported entrepreneurs, brand launch project owners, and established brands with various graphic needs. From the complete creation of visual identities to the production of specific communication materials, I have been able to deepen my knowledge and explore my profession through very diverse challenges.