Freelancer profile translated to English.
Back to original languageAbout Magali
Expert in OTC / Consulting and Pharmacy & General Public promotion, I support you in developing your brands and your teams.
I rely on in-depth knowledge of the French Pharmacy market and nearly 20 years of experience in Marketing, Sales, and Trade for well-known and recognized brands.
Passionate about the healthcare world, pragmatic and methodical, I provide external support to bring you flexibility, adaptability, and results.
I assist you throughout the process, from developing your brand strategy to training your sales teams.
Together, we dissect your market and your competitors, we decide your positioning, we imagine your brand identity, we discover your consumers/shoppers, we write the story you will tell, we build your action plan.
Examples of missions:
- French market study as part of a SPA (Strategic Position Assessment) for a client wishing to grow through external growth,
- Training of Pharmacy Sales Forces on various topics: understanding the pharmacy and its ecosystem, effective arguments and visit flow, merchandising, etc.
- Support for the CSR (Corporate Social Responsibility) Department of a pharmaceutical laboratory in designing and writing their quarterly newsletter distributed to all global teams,
- Development of a brand platform.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 20km), Lyon (up to 20km)
Experience
- ZiOfficePharmaceutical Marketing Consultant & Transition Marketing DirectorCONSULTING AND AUDITSJune 2016 - Today (10 years)ZiOffice offers its expertise in Selfcare and supports you in various missions:- strategy, brand management, product (re)positioning,- communication plans (digital, print & social media),- trade marketing and point-of-sale activation plans,- sales force training, customer acquisition, development, and retention.I also act as a Transition Manager.
- BIOGARANMarketing DirectorPHARMACEUTICALS INDUSTRYAugust 2008 - April 2014 (5 years and 8 months)Île-de-France, FranceIn a world where products are identified by their scientific name, how can preference be created through differentiation?Manager of a team of 6 Project Managers, member of the Operational Committee, I manage a Marketing budget of nearly €4 million and a catalog of over 600 references:- development of the Marketing & Communication strategy, definition of the operational plan, monitoring its implementation within budget, and evaluating the performance of actions taken,- team management by developing talent,- overhaul of the communication strategy,- digitalization of tools and services,- establishment of a Pharmacist Expert Board,- launch of over 200 references with the development of innovative and effective support plans.➡️ +2 market share points in a highly competitive context, increased penetration rate for new products, average turnover between +20% and +80% among pharmacists in the loyalty program.
- RB (Reckitt Benckiser)Strepsils Brand ManagerPHARMACEUTICALS INDUSTRYNovember 2005 - July 2008 (2 years and 8 months)Île-de-France, FranceDevelop the brand and achieve annual financial objectives (P&L, Revenue, Budget):- develop and implement Marketing & Communication plans: market and competitor analysis, studies, positioning, marketing mix, innovations, promotional tools, media campaigns, merchandising, sales animation,- manage the brand's P&L,- manage a Junior Product Manager,- manage service providers: communication agencies, media agencies, trade marketing, etc.- analyze and recommend internal and external growth opportunities for the Healthcare Category.➡️ in 6 months, Strepsils gains 7 market share points.➡️ launch of Strefen, which achieves its annual objectives in 6 months and positions itself as the brand's second pillar in terms of revenue, without cannibalizing other references.➡️ ultimately, in 3 years, Strepsils became No. 1 and doubled its revenue.
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Education
- Specialized Master (MSc) in Pharmaceutical Industry ManagementBurgundy School of Business1997Marketing, Commercial, Finances, Réglementaire / Affaires pharmaceutiques, Management, RH.
- Engineer, Industrial Microbiology & BiotechnologiesAix-Marseille Université1994