Freelancer profile translated to English.

Description

Your marketing operates on multiple fronts simultaneously: brand, content, acquisition, campaigns. What's often missing is someone to hold it all together.

That's my role. I structure the strategy and coordinate its execution.

Depending on the need, I act as an outsourced marketing director or focus on a specific area: brand platform, content strategy, creative strategy for your social ad campaigns, acquisition, and conversion.

My background in two phases. First, agency side, in strategic planning for YSL, Biotherm, and Adidas. Then, client side: 5 years heading the marketing for Optical Discount (Afflelou Group), with a budget of €1.5 million, a team of 6, and a seat on the executive committee. Results during that period: +45% in online revenue and +30% in network revenue.

Independent since 2021, I support e-commerce brands, media companies, and training organizations. I also teach: over 400 students trained in digital marketing since 2022.

My working method: an honest audit at the start, then a plan we stick to. And I'll tell you what won't work before we spend any budget on it.

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Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Neads
Creative Strategist
PRESS AND MEDIA
September 2023 - Today (2 years and 11 months)
- Development of creative strategies for brand content and social ad campaigns (TikTok, Instagram, YouTube).
- Identification of trends and audience insights to define high-potential creative angles.
- Writing of concepts and creative briefs for production teams, from hook to call-to-action.
- Optimization of ad performance (CTR, retention, engagement) through continuous creative iteration.
Instagram Marketing Social Media Content Marketing Creativity Branding
Freelance
Part-time CMO
CONSULTING AND AUDITS
September 2021 - Today (4 years and 11 months)
Paris, France
Outsourced marketing direction and consulting services for e-commerce brands, media companies, and training organizations.

Audit, action plan, and management of comprehensive marketing and digital strategies
Brand platforms: positioning, communication territory, editorial line
Content strategies: production (newsletters, blogs, lead magnets, video scripts), SEO, social media
Acquisition and conversion: ad campaigns, lead generation, nurturing

Clients: Miniparisiens, Pinup Secret, Gemme Agency, CNFDI, Les Bains du Marais
Editorial Strategy Digital Communication Branding Digital Marketing Strategy Consulting
DTN Formation
Digital Marketing Speaker / Trainer
EDUCATION AND E-LEARNING
November 2022 - January 2026 (3 years and 2 months)
Paris, France
Speaker and trainer in digital marketing & strategy

IDRAC · PPA · MBWAY · CMH
Lectures for Bachelor and Master's students, over 300 students, with a focus: starting from real-world case studies rather than theory.

Academic programs: fundamental marketing, digital ecosystem, CRM
Seminars and masterclasses: social media strategies, emerging marketing levers, future of DNVBs (Direct-to-Consumer Brands)
Interactive formats: practical workshops on marketing strategy, content marketing, project management, and communication
Digital Communication Digital Marketing Strategy Training Facilitation Social Media Training Conferences