Freelancer profile translated to English.
Back to original languageAbout Magalie
I am Magalie, 37 years old, a passionate entrepreneur with several projects to my name.
I help brands and entrepreneurs develop their presence on social networks through a clear and effective strategy: creation and management of content (reels, stories, posts, carousels), writing impactful captions, planning and publishing.
Recently, I was in charge of the Instagram accounts of renowned starred chefs like Alain Passard and Simone Zanoni. Previously, I had the opportunity to work in very diverse sectors such as quantum, events, weddings, and hospitality.
Today, I put my expertise at the service of your projects.
English
Fluent
Spanish
Conversational
Turkish
Basic
French
Native or bilingual
Can work on-site
Bordeaux (up to 20km), Paris (up to 10km)
Experience
- CULINARY AGENCYSocial Media ManagerSOCIAL NETWORKSMarch 2024 - Today (2 years and 3 months)Paris, FranceI support starred chefs and restaurant establishments in managing their social media (Instagram, TikTok, Facebook). I create and publish stories as well as fixed posts from the content received, and I write captions for reels and publications. My work highlights the universe and identity of each establishment while ensuring a coherent, aesthetic, and engaging online presence.
- GanzaFounderRETAIL (SMALL BUSINESS)August 2021 - February 2024 (2 years and 5 months)Paris, FranceB2C omnichannel marketing and communication strategy: website, newsletters, social media (instagram, tiktok, facebook), partnerships, trade shows, and press relations.Shopify: Creation of the e-commerce site www.ganza.fr from A to Z, SEOProduct Development: creation of a range of 11 wedding veils.Visual and editorial content: Management of photoshoots, creation of social media content, writing newsletters, website content, press releases.Community management and Influencer partnerships: strategy and posting – e-reputation monitoring (Insta Reach: 1.3M in July 2023)Ulule crowdfunding campaign: Objective exceeded by 159%, creation of all visual and editorial content as well as the campaign video.
- Loxos / MathouMarketing and Communication ManagerRETAIL (SMALL BUSINESS)April 2017 - March 2021 (3 years and 11 months)Paris, FranceMain responsibilities:> Implement the omnichannel marketing and communication strategy: (Budget €190k).. Manage the brand website: content improvement, SEO strategy development (article writing and redirection links) and website redesign in progress (site structure and UX optimization).. Develop email marketing campaigns with a targeting strategy: segmenting the database of 18k contacts into 10 customer segments.. Manage the communication agency: development of visual and audiovisual creations ensuring the premium brand image of Loxos and Mathou (French know-how and innovation).> Support the sales team to maximize revenue. Develop sales support materials: creation of 2 catalogs (online and distribution: 20% open rate), 30 optimized product sheets.. Participate in 12 trade shows/year (hospitality and early childhood sector) to gather feedback and customer contacts.> Launch the air purification market in the early childhood sector. Establish the launch strategy: target, message, channel, sales materials.. Train sales staff on products and air quality issues.. Host 9 conferences/year on air quality to evangelize the market.
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Education
- University Diploma in Technology in Business and Public Administration ManagementIUT GEA NANTES2009
- Master's Degree in Business AdministrationKEDGE BUSINESS SCHOOL2012