Freelancer profile translated to English.
Back to original languageAbout Magali
What I truly enjoy is helping entrepreneurs grow their revenue on their e-commerce site. Often, you're too close to the day-to-day operations to gain perspective on your project.
Areas of expertise: ethical fashion, cosmetics, eco-responsible accessories, home appliances, toys, cosmetics... but I am open to other sectors.
Here are my main services:
1) Digital Strategy Support:
Full SEO + Audience Audit
Webmarketing Action Plan
Weekly Action/Leverage Calendar
Project Tracking (retroplanning)
2) Digital Communication Support
Social Media Strategy
Content Strategy (blog)
3) E-commerce Site Launch Support
Writing Specifications
Interface Design (site mockups)
Assistance with Service Provider Selection
Training on CMS Prestashop, Wordpress
4) Coaching / Training / Workshops
I offer customized consulting and training to enhance team skills.
So, tell me, what are your challenges? Understanding why your site isn't generating traffic, improving conversion rates, making the site faster, improving SEO, starting on social media, retaining your customers?
Leave me a message to learn more about my offers and pricing.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km), Levallois-Perret (up to 15km)
Experience
- Dressing Responsable SASProject Manager - E-commerce ConsultantFASHION AND COSMETICSJuly 2022 - Today (4 years)Paris, France- Complete management of the migration of the WooCommerce site to a Shopify site (in 2 months, without a developer)- Digital strategy advice (Social Media, E-reputation...)
- Naïas FormationInstructor / Trainer Specifications / Redesign & Migration of WEB sitesEDUCATION AND E-LEARNINGMarch 2021 - Today (5 years and 4 months)As part of the 7-week digital marketing certification offered by Naïas Formation, I work with executives and entrepreneurs. I lead the Specifications module (full day) for marketing profiles.Objective:Learn how to write specifications for the creation/redesign of a website / E-commerceProgram:- Understand the importance of specifications- Understand the content- Adapt the structure based on the audience (WEB agency, developer, sales representative...)
- Ecole ECITV - École de Web et d'AudiovisuelInstructor / Trainer Email MarketingEDUCATION AND E-LEARNINGMarch 2020 - Today (6 years and 4 months)Paris, FranceTeaching Email Marketing courses to first and third-year students.My training program includes:Session 1: History and Introduction to Email MarketingSession 2: The Golden Rules of EmailingSession 3: Practical Emailing with MailchimpBuild an acquisition and/or loyalty email (via Mailchimp)Objective: Put knowledge into practiceAcquire technical and marketing best practices for emailingSession 4: Create an Emailing CampaignAndMaintain your databaseSession 5: From Analysis to Performance Optimization
Reviews
Jonathan
CHATEAU ROUGE
Reviewed on 2/28/2019
We appreciated the adaptation of the content to our company, the interactivity, the practical work on Prestashop, and on the referencing measurement sites, the advice on our various quotes.
Magali is very pedagogical and provides adaptable training.
I highly recommend.
Jonathan GALLO
Magali has chosen to hide 1 review
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Education
- Digital Marketing and Digital Strategy CertificationNaias Paris2018Compétences acquises : ➢ Savoir estimer le retour sur investissement des campagnes digitales ➢ Maîtrise opérationnelle des différents leviers de marketing digital (SMO, SEO, SEA, Emailing, Displays, Affiliation/Influenceurs) ➢ Savoir piloter un expert Google Adwords ➢ Être capable de créer un programme de fidélisation ➢ Savoir créer et analyser un reporting ➢ Conception de stratégie digitale
- MBA MarketingSup de Co Montpellier2006ELABORER ET SUPERVISER LA STRATEGIE ELABORER ET SUPERVISER LA POLITIQUE FINANCIERE FEDERER ET PILOTER LES EQUIPES DEVELOPPER DES MARCHES ET DES PARTENARIATS