Freelancer profile translated to English.

Description

In summary:

I am Magali, an expert in marketing studies for over 20 years. I have worked in renowned institutes (Ifop, Nielsen, GfK, Cocedal, CSA, Adwise) and for major groups (Aéroports de Paris).

Today, I help companies directly or through institutes to:

Understand their customers, their behaviors, and their uses
Optimize an offer, a customer journey, or a positioning
Identify and prioritize levers for action
Secure their decisions through reliable insights

What I bring is:

Mixed qualitative expertise (round tables, interviews, observations...) / quantitative expertise (robust samples)
B2C and B2B know-how
Tailor-made methods
Close support
Clear, structured, immediately actionable analyses
Fluid, rigorous, and action-oriented collaboration

Sectors covered:

Services
Insurance-Banking
Mobility
Retail
Tech
Fast-moving consumer goods

Types of studies conducted:

Satisfaction surveys
Product/service usage studies
Concept testing
Awareness, image studies
Consumer studies
Customer journey analysis
Shopper studies
Win/loss studies

Quantitative study services:

Methodological framework
Questionnaire design
Programming
Field management (online, face-to-face, or telephone)
Data analysis, segmentation
Storytelling results presentation in PowerPoint

Qualitative study services:

Methodological framework
Interview/moderation guide design
Participant recruitment from database
Conducting interviews or round tables/workshops (in-person or video)
Video recording of sessions
Thematic analysis
Storytelling results presentation in PPT
Editing key testimonials into subtitled videos of approximately 5 minutes

Let's discuss how I can support you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Angoulême (up to 50km)

ADWISE
Marketing Studies and Development Director
CONSULTING AND AUDITS
January 2021 - August 2025 (4 years and 7 months)
Paris, France
• Key clients: Abeille, Covéa, Europ Assistance, Generali, Harmonie Mutuelle, Hachette, LexisNexis, PMU, RATP, Ripolin
• Analysis and presentation of quantitative and qualitative study results (Focus groups, Online Communities, Individual interviews, workshops, strategic watch and planning): awareness, image, U&A, post-campaign tests, concept tests, customer satisfaction, profiles, customer segmentation, customer experience
• Strategic watch: web, social networks
Marketing Study
CSA
Studies and Client Relations Director
CONSULTING AND AUDITS
February 2020 - July 2021 (1 year and 5 months)
Paris, Île-de-France, France
• Management of strategic studies for Apec and for Orange employees' internal training worldwide.
• Management of quantitative studies from A to Z: post-campaign tests, pre-tests, usage studies: questionnaires, field management, statistical processing, and data analysis
• Management of a team of junior study managers
Market Research
KHEOLIA
Marketing Studies Manager
ENTERTAINMENT AND LEISURE
February 2019 - January 2020 (11 months)
Région de Paris, France
o Monitoring Customer Experience for theme parks: overall satisfaction, detailed satisfaction, Net Promoter Score...

o Key clients: Compagnie des Alpes (Parc Astérix, Futuroscope), Looping group (Mer de Sable).

o Monitoring Social listening and implementation of results in Data Visualization platforms.
Marketing Study