Magali Castel

For a conference on the future of sport, I created an identity specific to this event organized by two partners. The idea was to recall the codes of each, the GIE FSE and the Skema school in order to design something unique for the event. I also created all the variations for the different media: templates for PowerPoint presentations, invitations and programs etc.

I am very happy with this collaboration which was done in complete confidence. I had the opportunity to work with them for small modifications on their visual identity, it was nice to collaborate again on a more ambitious project.

The photographer Julie Lou Arthuys asked me to create her visual identity. For this mission, I took a lot of interest in asking myself how to create an identity that would work with her images. We defined together in which direction to go. The identity is very subtle with very summery color choices that recall the themes found in her photographs.

It was very pleasant to work with someone in a visual field like mine. This mirror work with Julie's photographic universe pleased me a lot and I hope to have the opportunity to do it again.

Creation of a 32-page magazine for the Pays de Neubourg Tourist Office. A magazine had already existed a few years before but it was a question of finding a new artistic direction that better corresponded to the Office today. It was therefore a fundamental work in the first instance with a choice of artistic direction concerning the layout and the models as well as the typographic choices and the colors. It was a question of finding a real dynamic between the different sections throughout the magazine but also for each page.

It's always nice to be able to work on a project from start to finish. Layout is an area that I appreciate because for me it is like a puzzle, fitting all the pieces on the page and making it as beautiful as possible.