Freelancer profile translated to English.
Back to original languageAbout Maëve
After about ten years of experience in large groups and start-ups in France and the United States, I created my own company as a marketing and communication consultant, specializing in the upstream phase of launching a product or service, from strategy to the creation and implementation of that strategy.
From an idea to a realization, for a start-up as for a multinational, there are several months of work to go from a blank page to a complete launch strategy. This is where I come in. I help you achieve your vision and listen to your ambitions: I help you create, modify, organize, and coordinate all aspects that will make your marketing and communication strategy effective and unique.
I would be delighted to make your ideas concrete and to support you in the realization of your business.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Maëve BongarçonFreelance Marketing/CommunicationCONSULTING AND AUDITSApril 2019 - Today (7 years and 4 months)https://maevebongarcon.com/
- TOTALMarketing & Communication ManagerENERGY AND UTILITIESJanuary 2018 - December 2018 (1 year)Paris, FranceSubsidiary of Total Solar - GRP (Gas & Renewable Powers) DivisionSubsidiary created in January 2018Implementation of an Internal and External Marketing & Communication DepartmentManage the Marketing and Communication strategy of the entity in all its aspects (pure communication, PR, digital, etc.) so that Total Solar is effectively perceived by prospects, customers, and by the Total Group as a leader in the solar industryCreate, direct, plan, and budget the subsidiary's marketing roadmapMAIN RESPONSIBILITIES & ACHIEVEMENTSCreation and launch of Total Solar's first websiteImplementation of a website launch strategy (internal and external communication, PR, social media, etc.)Implementation with the Holding company's teams of a social media support strategy for the group, and integration of the Total Solar site with Total.fr and Total.com sitesReporting, SEO, and data analysis post-website launchCreation of a marketing toolbox available to business teamsCreation of brochures, leaflets, and presentations to support various BUs and Hubs in their commercial approachCreation and implementation of a communication strategy (in conjunction with the group's GRP division)Creation of video materials to address various business issues of the BUs: business model, Total Solar offering, solar projects, Group's history in the solar industry, etc.Creation and implementation of Public Relations (in conjunction with the group's GRP division)PR support through press releases, press conferences, article writing, and interviews...Management with various group divisions (particularly MS and GRP) of topics concerning Total Solar's BUs (solarization of Total sites, ground-mounted solar power plants, industrial & commercial buildings, etc.)Create, manage, and implement internal communication to strengthen Total Solar's team spirit, internal events
- MadMix DigitalCommunication & Events ManagerDIGITAL AND ITAugust 2017 - December 2017 (5 months)Paris, France- Implementation of short-term and long-term communication strategy- Creation of social media pages (Facebook & LinkedIn)- Organization of internal and external events- PR with press release writing
Recommendations
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Education
- Business of Bachelor Administration (BBA)CEFAM, Centre d'Etudes Franco-Américain de Management, Lyon, France2011Spécialité Management des Organisation à l'International Titre Certifié par l'Etat (Niveau I)
- Business of Bachelor Administration (BBA)Fox School of Business, Temple University, Philadelphia (PA), USA2011Spécialisation en Marketing International