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Maeva S.MS

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Freelancer profile translated to English.
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About Maeva

For me, the power of a project lies 90% in its image.

A strong photograph is much more than a visual: it is the primary vehicle for a brand's emotion and credibility. Specializing in the fusion of the traditional photographic eye with the infinite possibilities of AI, I design visual universes where technology is invisible, and only aesthetics remain.

I honed my eye and my rigor in the field, at the heart of houses with very strong visual codes. AtFauré Le Page**, I participated in the Art Direction of the "Hide and Seek" campaign (**AW 2024**), personally carrying out the photography. I then joined the Wellness division of **Oh My Creamto lead the image for the brandsCombeauand **Atelier Nubio**.

Expertise & Skills

Art Direction & Branding

Visual Identity: Logo, complete graphic charter, storytelling, and iconography.

Photography & Image: Image direction, shooting (campaigns, lifestyle), and hybrid creation via AI (Midjourney, Gemini, Artlist).

Social Media Design: Strategic curation of Instagram grids (feeds) and content creation (Posts, Stories, Reels).

Print & Editorial: Business cards, packaging, posters, flyers, brochures, etc.

Web Design & E-commerce

E-commerce: Proficiency in Shopify.

UX/UI Design: Landing pages, site templates, and user-centered interfaces.

Digital Marketing: Newsletter design and CRM strategies via Klaviyo.

Digital Identity: Personalized email signatures (JPG, PNG).

Technical Stack

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, notion of After Effects), Figma.

Today, I support brands in creating powerful visual identities and structuring their daily image. From designing a brand universe to curating an Instagram grid, I ensure that every pixel tells the right story: yours.
  • English

    Native or bilingual

  • German

    Basic

  • Italian

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Oh My Cream
    ASSISTANT ART DIRECTOR - WELLNESS HUB
    FASHION AND COSMETICS
    September 2025 - March 2026 (6 months)
    Paris 06, France
    As Art Director for Oh My Cream's Wellness division, I orchestrated the visual identity for the Combeau and Atelier Nubio brands. My role involved translating their universe across various touchpoints: graphic production (content, stickers), POS displays, UX design, and CRM campaigns. This dual responsibility strengthened my agility in managing distinct graphic charters while optimizing the customer experience.
    Graphic Design Art Direction Digital Communication Visual Identity CRM
  • FAURÉ LE PAGE
    BRAND CONTENT & COMMUNICATION MANAGER
    LUXURY GOODS
    January 2024 - July 2024 (6 months)
    Paris 01 Louvre, France
    At the luxury leather goods house Fauré Le Page, I managed projects combining art direction and communication strategy. I actively contributed to the deployment of the Fall-Winter 2024 campaign, "Hide and Seek," bringing my creative vision through photography.

    From graphic design (digital content and store facade decoration) to UX design, including event management and copywriting, I refined a 360° vision essential for ensuring the coherence and excellence of a prestigious brand image. My approach blends strategic rigor with visual storytelling to transform each medium into an engagement lever serving the Maison's heritage.
    UI/UX Design Adobe Creative Suite Art Direction Photography Content Creation
  • planning familial 57
    Volunteer
    MEDICAL
    January 2021 - January 2023 (2 years)
    Metz, France
    With significant experience at Le Planning Familial, I developed profound active listening skills and a comprehensive strategic vision. Today, I leverage these acquired skills to translate your complex issues into impactful graphic materials, rigorously ensuring the accessibility and effectiveness of information.

Recommendations

Emma CezardEC
RC
Emma Cezard and 1 other person have recommended Maeva

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Education

  • CERTIFICATE IN ART DIRECTION
    Miami Ad School
    2025
    Direction artistique - Copywriting - Publicité
  • MBA ADVERTISING CREATION & STRATEGY
    EFAP PARIS
    2025
    Planning stratégique - Design - Publicité - Direction artistique - IA - Stratégie de communication - Marketing - Événementiel

Skill set

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