Freelancer profile translated to English.
Back to original languageAbout Maëva
Looking for a communication consultant who can structure your messages, clarify your content, and move your projects forward?
I help companies create effective content and manage their communication projects around strategic topics: transformation, innovation, IT, CSR, internal or external communication, product launches, events, public speaking, or complex projects.
With nearly 10 years of experience, including several years as a freelancer, I have worked with companies like LVMH and TotalEnergies, as well as SMEs and mid-sized companies.
My strength: a 360° view of communication and the ability to easily switch from strategy to content production.
I can provide support on a one-off basis or for longer-term engagements, in French, English, and Spanish.
My areas of expertise:
🧭STRATEGY & STRUCTURING
◦ Communication plan
◦ Strategic recommendations
◦ Internal, external, or corporate communication
◦ Key messages
◦ Editorial angles
◦ Editorial calendar
◦ Communication framework
✍️CONTENT & EDITORIAL
◦ Articles, web pages, newsletters
◦ LinkedIn posts
◦ Interviews
◦ Video/Podcast
◦ Presentation materials
◦ Talking points, speeches, institutional content
✨ENGAGING FORMATS
◦ Interactive content
◦ Educational modules
◦ Gamification
◦ Hybrid or AI-enhanced formats
◦ Materials for events, workshops, or internal key moments
🚀MANAGEMENT & SUPPORT
◦ Communication project management
◦ Stakeholder coordination
◦ Facilitation of editorial committees
◦ Deliverable tracking
◦ Operational support for your communication projects
◦ Team skill development: methods, guides, best practices
Tools:Microsoft 365, SharePoint, CMS, CRM, WordPress, Notion, Canva, Adobe, ChatGPT, and generative AI.
Need a consultant who can understand quickly, structure clearly, and produce effectively? Let's talk.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- GS1 FRANCECommunication Consultant - CorporateCONSULTING AND AUDITSSeptember 2025 - Today (11 months)Paris, FranceStructuring and managing the corporate communication for GS1 France as part of the deployment of Vision 2030 and the evolution of the brand strategy.Objective:clarify GS1 France's positioning, strengthen message consistency, and enhance the organization's visibility among its stakeholders.💡My Support→Brand Communication Structuring• Support for the deployment of Vision 2030 and its narrative.• Work on the evolution of the brand platform and the "Maison des Messages" (Message House).• Definition of narrative axes and contribution to the brand's outreach plan.• Structuring and clarifying messages to improve intelligibility and consistency.→Deployment on Strategic Priorities (Offers & CSR)• Structuring the message matrix for the launch of new training and consulting offers.• Structuring the CSR message platform to align communications around GS1 France's commitments.• Implementation of associated communication tools and adaptation of the graphic charter.→Digital Content Overhaul and Clarification• Rewriting key website pages to align content with the "Maison des Messages".• Improving the clarity of offers and value propositions.→Coordination & Support• Coordination of partner agencies on editorial and creative topics.• Consulting and support for the Head of the Communication Department.
- TotalEnergiesCommunication Consultant - Collaborative InnovationENERGY AND UTILITIESJanuary 2025 - Today (1 year and 6 months)Paris, France🎯 The ContextThe Collaborative Innovation department at TotalEnergies M&S drives the development of innovation culture in an international environment, supporting teams on transformation projects. The goal was to strengthen engagement around innovation initiatives, structure internal communication, and provide visibility for engaged projects and employees.🌟Key Results
- +250 projects submitted during the Ideation Challenge 2025, compared to 70 in 2024
- Unprecedented mobilization of employees across all geographical regions
- A modernized, clearer, more motivating, and accessible strategy that re-energized engagement around innovation
- A turnkey, structured, duplicable, and internally recognized system
💡My Support→Editorial Structuring & Internal Communication Animation- Development of the annual multi-channel communication plan (SharePoint, Viva Engage, newsletter)
- Facilitation of a regular editorial committee and creation of internal communication rituals
- Production of clear, useful, and engaging content in French, English, and Spanish
→Overhaul and Modernization of Innovation Challenges- Strategic repositioning of the system: new tone, new formats, more accessible and motivating
- Creation of all tools: application form, submission assistance, regulations, turnkey presentations
- Organization of collective workshops: ideation-inspiration, brainstorming, project storytelling
- Deployment of content in Spanish for the first time, leading to a surge in participation in the Americas region
→Consulting & Cross-functional Coordination- Close collaboration with agencies: briefs, creative scoping, production monitoring
- Editorial consulting for management and business units
- Implementation and monitoring of monthly KPIs across various channels and platforms
- Moët HennessyInternal Communication & Digital Transformation Consultant | LVMH Moët HennessyLUXURY GOODSMarch 2023 - December 2024 (1 year and 9 months)Paris, France🎯 The ContextThe IT department of Moët Hennessy needed to strengthen its global visibility, promote its digital initiatives, and make its technical and innovation projects more understandable for employees across APAC, EMEA, and the Americas. The objective was to create clear, consistent, and engaging communication, aligned with the group's technological challenges.🌟 What I Delivered
- Consistent, visible, and professional communication on an international scale
- Concrete promotion of the IT department's projects to business teams
- Better understanding of technological topics through adapted formats
- Visual and editorial harmonization aligned with luxury codes and internal requirements
- Regular editorial animation, strengthening long-term engagement
💡My Support→Communication Structuring- Implementation and facilitation of the editorial committee
- Development of the global editorial plan
- Deployment of targeted communication campaigns by geographical region
→Production of Engaging and Multilingual Content- Writing articles, newsletters, videos, motion graphics (FR & EN)
- Creation of educational formats to simplify complex topics like data, AI, and technologies
- Adaptation of messages according to internal targets: business lines, managers, top management
→Support Harmonization- Contribution to the redesign of the IT department's graphic charter
- Creation of homogeneous and elegant templates, adaptable to all media
- Rationalization of formats to streamline production and improve message clarity
→Animation of Internal Channels and Communities- Animation of the internal blog (WordPress)
- Development of Viva Engage (Yammer) and SharePoint communities
- Participation in the organization of internal events (Data & AI, Women in Tech, Green IT)
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Education
- Master in Intercultural Communication and Translation (EN/ESP > FR)ISIT (Institut de management et de communication interculturels)2016
- Bachelor's Degree in Intercultural Communication, Marketing, and TranslationISIT (Institut de management et de communication interculturels)2014