About Maëva
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Experience
- BlissfullyFreelance in Marketing & CommunicationJuly 2025 - Today (1 year and 1 month)Specializing in digital marketing and communication, I support you in growing your visibility, engaging your customers, and creating unique experiences. Discover my three main areas of work, simple and effective, to develop your online and offline presence, with a 360° and coherent vision.- Communication & Social Media- Brand Identity and Visibility- Digital PerformanceKeywords: Brand Identity and Visibility, Branding, Creation of print and web materials (flyers, business cards, banners…), Merchandising Creation, Google My Business page management, Press Relations, Organization of physical or digital events, SEA, SEO, social media management, digital strategy, etc.
- LRVisionDigital Marketing ManagerMarch 2023 - April 2025 (2 years and 1 month)Toulouse, FranceFor the brand Résineo®:• Creation and development of the digital strategy• Management of digitalization projects (implementation of new internal and external software, etc.)• Organization and hosting of monthly webinars• Project management: website redesign, video campaigns, etc.• SEA and SEO• Monitoring and analysis of KPIs to work on the acquisition strategy• Monitoring, analysis, and improvement of conversion rates on-site and via landing pages• Development of brand awareness through social media and digital partnerships (specialized blogs, influencers, etc.)• Photo and video content production• Implementation of the mailing and automation strategy• Actions to engage the network of approved partners (newsletters, webinars, blog post writing, etc.)• Community management (launch of TikTok, etc.)• Management of the website www.resineo.com• Intern supervision, training of internal teams and new hires
- Planet CardsContent & Social Media ManagerNovember 2020 - May 2022 (1 year and 6 months)Toulouse, France• Management and development of social media (posts, contests, partnerships…), handling customer and prospect feedback.• Influencer Marketing• Conception and application of storytelling, editorial planning.• Management of social ads campaigns on Instagram and Facebook• Creation of a steering committee for editorial synchronization between different departments (product, design, digital) and facilitation of the weekly meeting.• Management of activities around calendar events (product creation, social media communication, creation of special pages on the website)• Coordination of website page creation (homepage, category pages, partnerships…) in relation with product, UX design, IT, integration, design teams, etc.• Writing all marketing content for the website www.planet cards.com• Asilage: writing of the "Naissance" and "1 an bébé" catalogs• Management of relationships with key partners.• Supervision of the management of German and Italian social media.• Continuous monitoring and e-reputation on French, German, and Italian markets.• Management of the conception and production of content for all digital media (blog, social media, websites, partner sites, ...)• Regular reporting, page merchandising, creation of promo codes, monitoring of operation performance, customer complaint management• Training in SEO writing fundamentals.• Emailing (HTML)
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Education
- Master's degreemaster
- Master 1ESG TOULOUSE Business School2019Master 1