Freelancer profile translated to English.

Description

Manager digital & e-commerce avec plus de 6 ans d’expérience au sein de grands groupes du luxe et de la beauté (L’Oréal, Estée Lauder, Puig), j’accompagne les marques dans le développement et l’optimisation de leurs plateformes D2C et e-retail à l’international.

J’ai piloté et déployé des stratégies e-commerce globales sur des marchés clés (Europe, États-Unis, Brésil), depuis la création ou refonte de sites marchands jusqu’à l’activation commerciale, le merchandising digital et le suivi de la performance. Mon approche combine vision stratégique, excellence opérationnelle et forte culture business.

Habituée à travailler dans des environnements complexes et transverses, je collabore étroitement avec les équipes tech, supply chain, CRM & Media , contenu et service client afin de garantir une exécution fluide et une expérience client premium. J’ai également managé des équipes et coordonné des projets internationaux impliquant de nombreux interlocuteurs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

RABANNE, PUIG
GLOBAL E-STORE MANAGER FRAGRANCE
FASHION AND COSMETICS
January 2020 - October 2025 (5 years and 9 months)
Paris, France
REPORTING E-COMMERCE MANAGER - MANAGEMENT OF 2 TEAM MEMBERS
Accelerated the D2C business by launching new e-commerce websites across 6 key international markets (US, UK, FR, BR ES, DE) Defined and implemented commercial activations aligned with seasonal campaigns and strategic launches Managed global product catalog, merchandising and immersive digital experiences to enrich the customer experience Led e-commerce platform redesign in collaboration with tech teams Collaborated closely with tech, suply chain, and CS teams to ensure operational excellence and timely delivery Analyzed and reported KPIS from e-commerce sites, identifying optimization opportunities and scaling best practices across markets
Stratégie e-commerce Stratégie marketing digital E-commerce Stratégie webmarketing
Yves Saint Laurent Beauté, L'Oréal
GLOBAL E-BUSINESS PROJECT MANAGER (DTC/E-RETAIL)
FASHION AND COSMETICS
July 2018 - December 2019 (1 year and 5 months)
Paris, France
REPORTING E-BUSINESS MANAGER - MANAGEMENT OF 2 INTERNS & 2 APPRENTICES
Managed international rollout of DMI e-business guidelines Oversaw content & product launch strategy for e-retail & D2C Managed and coordinated e-retail shooting, delivery and production timelines Supported markets in their digital and operational challenges
e-retail Stratégie e-commerce Stratégie marketing digital E-commerce
BY KILIAN, ESTEE LAUDER COMPANIES
GLOBAL MARKETING & DIGITAL ASSISTANT
FASHION AND COSMETICS
January 2017 - August 2017 (7 months)
Paris, France
REPORTING DIGITAL MANAGER
Created & distributed global digital toolkits Participated in redesign ofe-commerce platform Managed social media calendars & campaigns Drove direct marketing & 360 launch strategies
Stratégie e-commerce Réseaux sociaux e-retail Marketing