Maeva Lauren Rajaonary

With 6 years of international experience in fashion, music, and culture in comms, PR, events, and brand strategy, I have developed an ease in adapting, assimilating, and understanding your needs and expectations, allowing me to support you in your marketing & communication strategy, the implementation of your campaigns and events, as well as in the creation of relevant and impactful visual and editorial content.

MY SKILLS

✔️ CONSULTING

Marketing, communication & PR strategy

Market research

Brand strategy

✔️ COMMUNICATION & PR

- Development of web & print communication tools: press kits/releases, Q&A, invitations, gifting...

- Creation of guidelines, brand books, press reviews...

✔️ VISUAL & EDITORIAL CONTENT PRODUCTION

- Writing editorial content: articles, interviews, emailing, newsletters, social media..

- Production of visual content: casting, talent and collaborator identification, location scouting, price negotiation...

✔️ EVENT PRODUCTION

Talent and collaborator identification, location scouting, entertainment, coordination, negotiations.

MORE ABOUT ME

With a background in international luxury marketing, I was trained in communication & PR by the Houses of Christian Dior Couture, Nina Ricci Parfums, Francis Kurkdjian, Phuong My, and the agency Karla Otto (Iris van Herpen, Rochas, Fumito Ganryu, Philipp Plein).

Always eager to discover, encourage, and support emerging creative talents, I worked for 3 years as Brand Manager for ÖNY, a young French streetwear brand. I was notably in charge of the brand strategy, the production of all our visual and editorial content, and our events.

I am a rigorous, creative, (very) eclectic, passionate individual, driven by fashion, music, dance, crafts, sports, eco-responsible brands, innovations, and street culture.