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Maëva GabrielMG

Maëva Gabriel

UX/UI & Brand Designer | Expert e-commerce

€480/day
7 projects
Bordeaux, FR
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Maëva

👋 Hello, I'm Maëva, a UX/UI & Brand Designer (e-commerce expert).

For over 9 years, I've worked in the digital world within an e-commerce agency, where I've helped ambitious brands design and optimize their online experiences.

Today, I'm launching my own full-time business to support my clients with even greater impact, availability, and commitment, creating visual identities that strike, resonate, and endure.

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My key expertise:

🎨 Branding & Visual Identity
Logo, graphic charter, color palette, typography, brandboard, strategic positioning.
→ A strong, coherent, and differentiating brand.

📱 Social Media Design (Instagram)
Post & story templates, harmonious feed, highlights, optimized bio.
→ A professional and engaging image.

💡 UX/UI Audit
Ergonomic analysis, navigation, hierarchy, actionable recommendations.
→ Improved user experience and increased conversion.

🌐 Website Creation (Showcase & E-commerce)
Style guide/Design system - Wireframes and desktop/mobile mockups (Showcase websites, SaaS, landing pages, e-commerce).
→ A modern, fluid, and performance-oriented website.

🖨 Communication Materials
Business cards, brochures, menus, newsletters, icon packs... etc.
→ Coherent communication across all your materials.

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🤝 You are:
• A growing brand
• An e-merchant looking to scale
• A startup preparing its launch
• A team needing solid support

I can work independently or in collaboration with your product/marketing/tech teams.

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Because every brand has a story to tell. If you're looking for a partner to translate yours into a memorable experience, combining strategic vision and strong identity, I'd be delighted to design the next chapter with you.


📩 Quick response guaranteed.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • WEEBY
    Head of Creation Department - Art Director and UX/UI Designer
    E-COMMERCE
    January 2017 - January 2026 (9 years)
    Paris, France
    🚀 Key Responsibilities:
    • Complete redesign of e-commerce websites focused on UX & conversion.
    • Creation of wireframes, prototypes, and high-fidelity mockups (Figma).
    • Front-end testing before deployment to ensure UX/UI compliance.
    • User journey analysis & UX/UI audits.
    • Creation of graphic charters (logos, colors, typography, UI kits).
    • Design of conversion-focused advertising visuals (ads).
    • Design of CRM templates & newsletter campaigns.
    • Preparation of creative responses to tenders.
    • Creation of a photo brief for the photographer.
    • Creation of content for agency communication.
    • Structuring and developing the agency's design department (processes & methodology).
    • Management and recruitment for the agency's design department (supervision & leadership).

    ⚙️ Tools:
    Figma · Adobe Suite · Shopify · Wordpress · Elementor · Notion · Hotjar · Clarity · Bugheard · Klaviyo · Brevo · Mailchimp, etc.
    E-commerce User Experience Design User Interface Design Art Direction Webdesign
  • Nikkiagenda
    Art Director - Student Entrepreneurship Project
    ENTERTAINMENT AND LEISURE
    September 2015 - December 2017 (2 years and 3 months)
    Paris, France
    🚀 Key Responsibilities:
    • Creation of the logo and graphic charter.
    • Creation of print communication materials: posters, flyers, business cards, press kits.
    • Creation of promotional items: merchandise & apparel.
    • Creation of custom illustrations.
    • Website and application mockups.
    • Production of motion design to illustrate the project visually and dynamically.

    ⚙️ Tools:
    Illustrator · Photoshop · InDesign · After Effects.
    Graphic Charter Logo Design Illustration Graphic Design Motion Design
  • Dialooog
    Web Designer
    CONSULTING AND AUDITS
    June 2015 - August 2015 (2 months)
    Paris, France
    🚀 Key Responsibilities:
    • Creation of the logo and graphic charter.
    • Creation of print communication materials: business cards, letterhead, brochure, flyer, roll-up banner.
    • Creation of a custom website using a Wordpress template.
    • Creation of custom illustrations.

    ⚙️ Tools:
    Illustrator · Photoshop · InDesign · Wordpress.
    Graphic Charter Logo Design Wordpress Illustration Graphic Design

Recommendations

Léa MenvielleLM
Hugo BurguburuHB
FU
+1
Léa Menvielle and 3 other people have recommended Maëva

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Education

  • Multimedia Art Director
    L'école Multimédia
    2021
  • Bachelor Manager de Projet Web - Spécialité WebDesign
    Sup'Internet, Paris
    2017

Certifications

  • Introduction and Acculturation to UX
    Wex Academy
    2024

Skill set

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