About Maeva
French
Native or bilingual
English
Fluent
Experience
- WarnerMusic FrancePaid Media Marketing and Influencer Project ManagerJanuary 2024 - Today (2 years and 5 months)
- Management and optimization of advertising campaigns (across all media)
- Setup of digital campaigns (Meta, Tiktok, Snapchat, Youtube...)
- Analysis of performance data and adjustment of marketing strategies
- Development of creative marketing strategies adapted to the artist's musical project
- Influencer strategies and organization of filming with artists
- Havas ParisBrand Strategy ConsultantJuly 2021 - December 2023 (2 years and 5 months)
- Production monitoring (organization, planning, tracking)
- Creation of marketing strategy: launch, promotion
- Handling client briefs and developing creative briefs
- KPI analysis (reporting creation)
- Asset delivery
- Event execution: F1 Reveal, A110R product launch, CEMA...)
- UnifyGroup (RégieDigital Advertising ManagerJanuary 2021 - July 2021 (6 months)Paris, France
- Design and presentation of commercial proposals
- Development of creative ideas (brand content, articles, interviews, games)
- KPI analysis and campaign reports
- Participation and coordination of media and advertiser brainstorming sessions
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Education
- GRANDE ECOLE PROGRAMSCHOOL Burgundy School of Business2024PROGRAMME GRANDE