Freelancer profile translated to English.
Back to original languageAbout Maëva
Senior Product Designer specializing in SaaS
I step in where things really get stuck: between the product vision and what ships to production.
Bpifrance, L'Oréal, pass Culture: demanding contexts, complex products, multidisciplinary teams. What I learned to do there: lay the right design foundations so that the product holds up over time – not just for the next release.
My expertise covers the entire design cycle, from user research to dev handoff, with a strong specialty in design systems – building from scratch, evaluating existing systems, and upskilling teams. I work both embedded in a product team and as a design lead on a complete roadmap.
Result: fewer wasted iterations, product consistency that lasts, and empowered teams.
I integrate AI workflows into my daily practice – orchestrating specialized agents to challenge and validate my deliverables, structured prompt engineering anchored in the design system, functional prototyping via Figma Make. A portable, tool-agnostic method.
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What I bring concretely
On product design: I handle end-to-end design – research, journeys, wireframes, Figma mockups, design reviews, and integration support. I can also act as a design lead: roadmap steering, UX KPI monitoring, coordination with PMs and developers.
On design systems: this is my most structuring specialty. Needs assessment, tool and methodology selection, component building (UX + UI), documentation, team training – and if necessary, recruitment and management of a dedicated team.
On UX research: qualitative and quantitative research, personas, audits, user testing, co-design workshops. I turn insights into actionable decisions, not reports nobody reads.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FREELANDProduct designer, UX/UI designerSOFTWARE PUBLISHINGMarch 2026 - Today (3 months)Paris, FranceProduct design for a confidential mobile application for the French leader in freelance services: definition of user flows, functional specifications (Gherkin), high-fidelity mockups, and functional prototyping using Figma Make for co-creation with development teams.
- PetalSenior UX/UI designer (Product Designer)SOFTWARE PUBLISHINGJuly 2025 - Today (11 months)Montréal, CanadaPetal Health is a reference in care orchestration in Canada — present in over 3,000 hospital sites and clinics, recognized by Gartner in 2025, and deployed to over 10 million patients. Contributed to the evolution of two new products within this platform.*Product Design*Part of a 5-designer team under the Head of Design, I worked on the design of the Patient Flow Management line within a multidisciplinary team (PM, developers, architect, tech lead). Led the design of the Patient Flow Management line within a multidisciplinary team (PM, developers, architect, tech lead). Made design decisions for the Patient Hub — the central care orchestration tool — and the agent portal, which allows healthcare service operators to manage patient appointments according to precise clinical criteria.*Upstream Influence and Structuring*Defined product tracking plans with the PM to anchor decisions in measurable data. Implemented a continuous discovery framework — currently being deployed — to structure user research upstream of design decisions. Designed flows and journeys, high-fidelity mockups, functional prototyping via Figma Make for testing and co-creation with teams, design reviews with dev teams. Integrated AI tools (LLMs) into the daily workflow.*Contribution to Design Culture*Actively contributed to the collective practice of the design team: design critiques, sharing best practices during reviews, shared documentation, and contributions to the overall team's processes.
- WanteeedSenior Product designerE-COMMERCEApril 2025 - July 2025 (3 months)Paris, FranceSole designer on a consumer-facing cashback platform, I structured the UX practice from scratch — short, medium, and long-term research plan, tester community recruitment and management — to anchor product decisions in real user data rather than assumptions. Designed flows and screens related to new features.
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Education
- Evaluate the digital accessibility of a websiteFédération des Aveugles de France2021// Formation de 6 jours // Objectifs pédagogiques : * Connaître le cadre réglementaire en France, * Distinguer les principaux usages des personnes en situation sur Internet, sur mobile, etc. * Utiliser une méthodologie adaptée des tests techniques d’accessibilité numérique, * Produire des évaluations rapides sur des sites web en relation avec le RGAA 4, * Fournir un premier niveau d’actions correctives suite à des détections de non-conformité.
- Typography in all its formsPyramyd2019//Formation courte// Cette formation d'apprendre ou compléter son savoir faire dans les domaines suivants : * Définir la typographie, de l'écriture au numérique * Reconnaître les familles typographiques : classer pour mieux comprendre * Connaître le contexte d'origine d'une typographie et savoir la détourner selon le besoin * Se positionner par son choix typographique * Briser les règles de la typographie traditionnelle * Choisir et utiliser une typographie